EANS-Adhoc: Basler AG / Basler AG progresses with strategic focusing

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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07.12.2009

Ad hoc information pursuant to §15 WpHG

Ahrensburg, December 07, 2009 - Basler AG, one of the leading
companies in the Vision Technology sector worldwide, is pleased to
announce that it has sold the intellectual property and all assets
associated with the Optical Media business of Basler AG as of
December 07, 2009 to Xiris Automation of Ontario, Canada.

Effective immediately, Xiris will assume all aspects of Sales,
Marketing, R&D, Production and Service of the Basler "R" Ident Code
Reader and "L" Print Inspection Product Lines as well as the Sales of
Service and Spare Parts of the "S" Scanner Product line.

This transaction is congruent with Basler´s previously communicated
desire to follow a strategic path focusing on larger, growing
markets. This is a bittersweet transaction for Basler as the Optical
Media business was the origin of Basler over 20 years ago and the
largest business segment for Basler for many years. However, due to
the global saturation of CD and DVD manufacturing along with the
smaller and slower penetration of Blu-Ray format discs, capital
investments in the optical disc industry have been decreasing for
several years. As a result Basler revenue has been decreasing in the
optical media sector to a relatively insignificant level in recent
years while still requiring a disproportionate amount of attention
and complexity.

Discarding this business allows Basler to reduce complexity and focus
on the business with cameras for Industrial and Security Use and with
Surface Inspection systems for the LCD- and the Solar Industry.

Basler Vision Technologies is a worldwide leading producer of vision
technology, the technology on which machine vision is based. The
company develops, produces and distributes digital cameras for
applications in industry, medicine, traffic, and video surveillance,
and Surface Inspection for the flat panel, solar and rubber/elastomer
industries.

Xiris Automation Inc. makes "machines that can see" quality defects
in manufactured goods. The camera-based systems include
sophisticated optics, electronics and software for Quality Control
inspection, Product Recognition and Traceability. Xiris develops
state of the art technology for integration into machine vision
systems, which are designed, built and serviced for a global client
base from facilities in Canada, Germany, India and Taiwan.

Basler AG, Dr. Dietmar Ley (CEO), An der Strusbek 60 - 62, 22926
Ahrensburg, Tel. +49 (0)4102-463100, ir/baslerweb.com,
www.baslerweb.com, ISIN DE0005102008

end of announcement euro adhoc
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ots Originaltext: Basler AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Verena Fehling

Investor Relations

Telefon: +49(0)4102 463-100

E-Mail: Verena.Fehling@baslerweb.com

Branche: Semiconductors & active components
ISIN: DE0005102008
WKN: 510200
Index: CDAX
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade