NTT Electronics Announces Schedule and Initiates Development of its Next Generation H.264/AVC Encoder/Decoder LSI Family

Tokyo, November 17 (ots/PRNewswire) -

NTT Electronics Corporation, headquartered in Yokohama City in
Japan's Kanagawa Prefecture (hereafter, NTT Electronics) today
announced that it is initiating the development of its next
generation H.264/AVC encoder/decoder LSI family; equipped with 10-bit
encoding with a target of launch plan of at least ten new products by
2012.

With the current shift from SDTV to HDTV and with a move from
tape to digital files, there is a need to ensure that picture quality
is maximized. For this reason, there has been the emergence of strong
demand for 10-bit encoding, which enables an even higher gradation,
compared to 8-bit encoding in H.264/AVC compression.

"NTT Electronics is the world's first company to launch H.264/AVC
encoder/decoder LSI products with 4:2:2 support for video
transmission. This high-quality video compression technology has
gained an excellent reputation around the world for various
broadcasting needs," said Mr. Shoichi Otake, General Manager of NTT
Electronics' 1st Product Group.

The evolution of H.264/AVC encoding technology has enabled the
10-bit encoding utility to be visualized; and has led NTT Electronics
to take a proactive step in ensuring that their H.264/AVC
encoder/decoder LSI family is complemented with 10-bit encoding as an
effort to meet increasing industry needs and expectations.

As NTT Electronics continues its enhancement efforts on 8-bit
products, the company is setting a launch plan that brings proactive
steps to develop a new generation 10-bit encoder/decoder LSI family.
Mr. Otake reassured that "in assessing and responding to market needs
in a timely fashion, NTT Electronics will aim to provide, globally,
the next generation H.264/AVC encoder/decoder LSI family complemented
with 10-bit encoding."

Notes to the Editor:

-- NTT Electronics will be exhibiting the 10-bit AVC-Intra decoder LSI
(to be launched in December 2009) for reference at "Embedded Technology
2009," on November 18-20, at Pacifico Yokohama in Yokohama City, as
prelude to announcing at least ten models in the H.264/AVC
encoder/decoder LSI family.
-- Target announcement schedule for NTT Electronics' next generation
H.264/AVC encoder/decoder LSI family.
2009, December 10-bit AVC-Intra decoder
2010, April 10-bit 4:2:2 1080i60 multi-format (H.264/MPEG-2)
decoder
2011, Q1 10-bit 4:2:2 1080p60 decoder
1-chip 4:2:0 2-pass encoder
2011, Q2 4:2:0 1080p60 encoder
MPEG-2 TS & MXF dual-stream encoder
4:2:2 ultra-low latency encoder
2011, Q3 1-chip 1080i dual encoder
2012, Q1- 2-chip 4:2:2 2-pass encoder
12-bit 4:2:2 1080p60 encoder

About NTT Electronics Corporation

NTT Electronics is a market leader in the fields of digital
video, photonics and broadband networking. As a member of the NTT
Group, one of the world's leading telecommunications companies, NTT
Electronics develops and supplies LSI devices and equipment
incorporating superior, state-of-the-art technology for video
processing and communications. The company's video compression
technologies are adopted by many broadcasting stations and are highly
rated in both domestic and overseas markets. Under the slogan of
"Creator of Real High Definition," the company has been strongly
supporting broadcasting stations to enable the transmission, editing
and broadcasting of high-quality videos.

For more information, please visit:
http://www.ntt-electronics.com/digital_video/

For Further Information
Press Office for NTT Electronics Corporation
Naureen M. Kazi
Fleishman-Hillard Japan, Inc.
Tel: +81-36-204-4331
Fax: +81-36-204-4302
Email: naureen.kazi@fleishman.com
NTT Electronics Corporation
1st Product Group
Tel: +81-45-414-9320
Email: nel-12bit-codec@ntt-el.com

ots Originaltext: NTT Electronics Corporation
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Contact:
NTT Electronics Corporation Press Office, Naureen M. Kazi of
Fleishman-Hillard Japan, Inc., +81-36-204-4331, fax, +81-36-204-4302,
naureen.kazi@fleishman.com ; NTT Electronics Corporation, 1st Product
Group, +81-45-414-9320, nel-12bit-codec@ntt-el.com