EANS-Adhoc: Goldbach Media AG / 2009 EBIT and sales expectations

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ebit

13.11.2009

2009 EBIT and sales expectations:
Goldbach Media with EBIT decline and double-digit revenue increase

EBIT declines nearly 15% - sales growth over 10% - losses in Eastern
Europe and margin reduction in online business - EBIT and sales
growth for 2010 expected

Küsnacht, November 13, 2009. Together with its international
subsidiaries in nine countries, Goldbach Media, the leading
advertising marketer for private electronic, interactive and mobile
media in Switzerland, expects an EBIT decline of nearly 15% for 2009.
This is primarily due to difficult market conditions in the second
half of the year in Eastern Europe, and increasing pressure on
margins in its online business. However, despite increasingly
negative currency influences and a recessive advertising market,
Goldbach Media expects a revenue increase of more than 10% over last
year´s figure. The share of sales obtained from online business will
amount to about 37%, while the share of sales gained from
international business will total approximately 20%. The Goldbach
Group expects organic growth of approximately 7% for 2009. For 2010,
Goldbach once again expects a strong sales increase and also a
significant EBIT growth in comparison to 2009.

In an overall declining advertising market, Goldbach Media attained
further market share gains in the offline segment during the 2009
business year by marketing private TV and radio in Switzerland and
Austria. Sales in niche advertising segments, such as adScreen,
electronic advertising at attractive points of sales, declined.

Despite persistent sales growth of approximately 40% in the online
segment, Goldbach Media suffered major losses in Poland, Romania and
the Czech Republic during the third quarter. A recovery does not
appear to be on the horizon for the fourth quarter, though a high
turnover was produced during this quarter last year. Additionally,
Goldbach Media is experiencing increasing pressure on margins in the
classic segments of display and banner advertising, due to the
increasing direct marketing of platforms.

In 2009, Goldbach Media invested substantially in the development,
organization and expansion of Southeast and Eastern European markets,
and is well-positioned for an economic upturn with efficient
marketing organizations.

In 2010, Goldbach Media expects strong sales and the return of EBIT
growth. "As an early-cyclical advertising logistician," says Klaus
Kappeler, CEO von Goldbach Media, "we should also profit from an
economic upswing, particularly due to our strong position in many
important markets of Southeast and Eastern Europe. With new marketing
models, we are planning to achieve higher margins in the online
market, which is still growing."

end of announcement euro adhoc
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ots Originaltext: Goldbach Media AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Paul Riesen

CMO Head of Marketing & Communications

Tel. +41 44 914 91 63

Mobile: +41 79 688 24 74

Fax: +41 44 914 93 60

paul.riesen@goldbachmedia.ch

Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / official dealing