euro adhoc: BETandWIN.com Interactive Entertainment AG / other / betandwin Soccer World Cup marketing offensive: at the end of June more than three million registered sports betting customers

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Disclosure announcement transmitted by euro adhoc.
The issuer is responsible for the content of this announcement.
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19.07.2006

Between 9 June and 9 July 2006, betandwin recorded (exclusive
Ongame):

• 763,000 active customers, thereof 293,000 new active customers (sports
betting)
• Almost 430,000 new registrations
• Over 500,000 bets on the top-games
• Customer frequency of up to 220,000 active customers daily

Thanks to a well-coordinated, broad-based marketing offensive, the
most important communicated company objectives relating to the Soccer
World Cup, namely the gaining of at least 160,000 new active
customers, as well as reactivation of existing customers, were
exceeded. At the same time, the Soccer World Cup was used for a
market launch in Mexico.

Favourable outcome for the customer

Due to the fact that numerous favourites won in the preliminary
rounds of the Soccer World Cup (9 June to 9 July 2006) - an
unfortunate situation from the bookmaker’s point of view - a gross
gaming revenue margin from sports betting operations of only 6.7% was
achieved, well below the range obtained in the previous quarters of
between 8% and 10%. In the period from 1 April until the start of the
Soccer World Cup, the margin was 8.8%, while in the period from 9
June to 30 June 2006 it was 6.2%. This means that in the short term
gross gaming revenue was lower than budgeted for the second quarter
of 2006.

The average number of active customers per day rose during the Soccer
World Cup to 182,000. In the period before the Soccer World Cup (1
April to 8 June 2006), on average 78,000 customers were active daily.
The ratio of new active customers to registrations (conversion rate)
rose to 68.2% during the Soccer World Cup. In the same period last
year, the conversion rate was 60.0%.

Investment in the technology platform

Thanks to the investment made in the technology platform in the
run-up to the Soccer World Cup, an average of 14 bets a second placed
on the World Cup were processed, with up to 220,000 active customers
a day. At the 2004 European Soccer Championships, 1.3 bets a second
were placed, with up to 32,000 active customers a day.

Since betandwin will only see the full earnings potential of
customers gained during the Soccer World Cup in subsequent periods, a
significant negative EBITDA will be posted in the second quarter due
to the heavy investment made in marketing. betandwin’s World Cup
marketing activities were an important step in the Company’s global
expansion and in evening out the geographic distribution of gross
gaming revenues.

The legal situation in the USA is being carefully watched, and steps
will be taken if necessary. Since betandwin does not offer sports
betting to US residents, the Company assumes that the betandwin Group
will not be affected by the investigation of BetonSports.

end of announcement euro adhoc 19.07.2006 11:55:58
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ots Originaltext: BETandWIN.com Interactive Entertainment AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:
Investors:
Konrad Sveceny, Investor Relations
BETandWIN.com Interactive Entertainment AG
Boersegasse 11, 1010 Vienna, Austria
Tel.: +43-1-585 60 44-2208
E-mail:investorrelations@betandwin.ag
http://www.betandwin.ag

Press:
Karin Klein, Corporate Communications
BETandWIN.com Interactive Entertainment AG
Boersegasse 11, 1010 Vienna, Austria
Tel.: +43-1-585 60 44-2200
E-mail:press@betandwin.com
http://www.betandwin.ag

Branche: Casinos & Gambling
ISIN: AT0000767553
WKN: 936172
Index: ATX, Prime.market
Börsen: Wiener Börse AG / official dealing