EANS-Adhoc: ESCADA AG submits subscription offer for new shares running until August 5, 2009 - tender period for bond exchange offer extended until August 4, 2009

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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20.07.2009

Munich, July 20, 2009 - The Management Board and Supervisory Board of
ESCADA AG today resolved to implement the planned cash capital
increase by issuing subscription rights. This step is part of the
financial restructuring and will use the Authorized Capital 2008/2013
and 2009/2014 for the issue of 10,450,977 new bearer shares. The
nominal share capital of ESCADA AG will increase by 29,053,716.06
euros from 58,107,434.90 euros to 87,161,150.96 euros. Shareholders
will be offered the new bearer shares for subscription at a ratio of
2-to-1 and at a subscription price of 2.78 euros per share. The
subscription period starts on Thursday, July 23, 2009, and ends on
Wednesday August 5, 2009, inclusive.

Under the subscription offer the subscription rights can be traded on
the Frankfurt Stock Exchange; shareholders will also have the
opportunity to exercise additional subscription rights. UniCredit
Group´s subsidiary HypoVereinsbank will act as the Sole Bookrunner
and main subscription agent. Outside Germany and Austria, the
subscription offer is subject to all restrictions imposed by
applicable local law as described in the prospectus.

Commitments have been made by existing shareholders, members of the
Management Board and a further investor to exercise their
subscription rights and/or to take up any shares that are not placed
at the stated subscription price for a total volume of 29.05 million
euros of the subscription rights issue. These financing commitments
are subject to the condition, amongst others, that the exchange offer
for ESCADA AG's old 2005/2012 bond into new bonds receives the
necessary minimum acceptance quota of 80% (referenced to the total
200 million euros nominal value of the old bond).

For further details on the capital increase please consult the
prospectus, which the company will make available free of charge
following its approval by the BaFin (Bundesanstalt für
Finanzdienstleistungsaufsicht - German Federal Financial Supervisory
Authority).

The Management Board today has also extended the period of the
exchange offer for the old 2005/2012 bond that had been announced on
June 26, 2009 in order to permit the simultaneous settlement of both
the exchange offer and the subscription. Bond holders now have until
August 4, 2009 3 pm CET, instead of July 31, 2009, to accept ESCADA
AG´s exchange offer. The other terms of the exchange offer remain
unchanged. ESCADA AG will make available a supplement to the
prospectus for the exchange offer published June 26, 2009 relating to
the extension of the tender period for the exchange offer following
its approval by the BaFin on the websites www.escada-anleihe.com or
http://investor-relations.escada.com.

end of announcement euro adhoc
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ots Originaltext: Escada AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Investor Relations

Yara Kes

Tel.: +49 (0) 89 9944 1336

E-mail: yara.kes@de.escada.com

Presse:

Frank Elsner Kommunikation für Unternehmen GmbH

Frank Elsner

Tel.: +49 - 54 04 - 91 92 0

Email: info@elsner-kommunikation.de

Not for release, publication or distribution in the United States, Australia,
Italy Canada or Japan.

This information does not constitute a prospectus. The subscription offer in
Germany is made exclusively on the basis of the prospectus, which contains the
information for investors required under statutory provisions and which will be
available free of charge from ESCADA AG (Einsteinring 14-18, 85609
Aschheim/Munich, Germany) after its approval (probably July 21, 2009).

The prospectus for the exchange offer is available on the websites of ESCADA AG
(http://investor-relations.escada.com) and the information agent Thomson Reuters
(www.escada-anleihe.com); print copies may be requested free of charge from
ESCADA AG (Einsteinring 14-18, 85609 Aschheim/Munich, Germany).

This information is not an offer for sale of securities in the United States.
Securities may not be sold in the United States absent registration with the
United States Securities and Exchange Commission or an exemption from
registration under the U.S. Securities Act of 1933, as amended. ESCADA AG does
not intend to register any part of any offering in the United States or to
conduct any public offering of securities in the United States.

This communication is only being distributed to and is only directed at (i)
persons who are outside the United Kingdom or (ii) to investment professionals
falling within Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2005 (the "Order") or (iii) high net worth
companies, and other persons to whom it may lawfully be communicated, falling
within Article 49(2)(a) to (d) of the Order (all such persons together being
referred to as "relevant persons"). The securities are only available to, and
any invitation, offer or agreement to subscribe, purchase or otherwise acquire
such securities will be engaged in only with, relevant persons. Any person who
is not a relevant person should not act or rely on this document or any of its
contents.

The exchange offer is not extended to any persons (natural or legal) resident in
the Republic of Italy.

The exchange offer is not being made, directly or indirectly, in the Republic of
Italy. The exchange offer and the prospectus have not been submitted to the
clearance procedure of the Commissione Nationale per le Societa e la Borsa
("CONSOB") pursuant to Italian laws and regulations. Accordingly, neither the
prospectus, nor any other documents or materials relating to the exchange offer
or the securities may be distributed or made available in the Republic of Italy.

Branche: Clothing
ISIN: DE0005692107
WKN: 569210
Index: CDAX, Classic All Share, Prime All Share
Börsen: Berlin / Open Market
Hamburg / Open Market
Stuttgart / Open Market
Düsseldorf / Open Market
Frankfurt / regulated dealing/prime standard
München / regulated dealing