BASF Podcast: The Chemical Reporter - What makes blue-jeans blue?

Ludwigshafen (ots) - As far back as the Middle Ages in Europe,
blue has always been a color worn by the nobility. Some kings wore
blue cloaks to their crowning ceremonies. The dye was made from a
substance that had to be brought all the way from far-off India -
indigo, which was made from an extract of the indigo plant. In 1897
BASF became the first company to hit the market with a
synthetically-produced version of indigo. In entertaining episodes
our Chemical Reporter answers questions of our Podcast listeners on
Chemistry in our everyday life.

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BASF is the world's leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics and
performance products to agricultural products, fine chemicals as well
as oil and gas. As a reliable partner BASF helps its customers in
virtually all industries to be more successful. With its high-value
products and intelligent solutions, BASF plays an important role in
finding answers to global challenges such as climate protection,
energy efficiency, nutrition and mobility. BASF posted sales of more
than EUR62 billion in 2008 and had approximately 97,000 employees as
of the end of the year. BASF shares are traded on the stock exchanges
in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information
on BASF is available on the Internet at www.basf.com.

Originaltext: BASF SE
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ISIN: DE0005151005

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