Atmel's Touchscreen Devices Awarded Product of the Year by Electronic Products China

San Jose, California (ots/PRNewswire) -

- Atmel's QTouch Technology wins in Capacitive Touchscreen
Controller ICs Category

Atmel(R) Corporation (Nasdaq: ATML) today announced that its
multi-touch devices, the AT42QT5320 and AT42QT5480 have been awarded
the 2008 Product of the Year by the influential electronics magazine,
Electronic Products China (EPC). Atmel's devices for genuine
dual-finger touch were selected by EPC's highly experienced judging
panel in the Capacitive Touchscreen Controller ICs category.

The AT42QT5320 and AT42QT5480 devices were deemed to meet and
exceed the strict judging criteria set by EPC. Award winning products
had to address three key questions. Does the product display
significant progress in technology and applications? Does the product
contain innovative design? Does the product offer improved features
and price advantages compared to similar products?

The award winning devices were launched in October 2008. Chris
Ard, Director of Marketing for Atmel Touch Products commented, "Our
new multi-touch devices give industrial designers the opportunity to
incorporate next generation, cost effective user interfaces into
their new product developments with ease. To support this activity
our End-to-End reference designs help speed the development cycle."
Chris Ard went on to add, "These new products overcome many of the
limitations of traditional resistive and capacitive touchscreen
technologies. Also with our single layer ITO solutions, customers can
achieve excellent performance at a very competitive price."

The AT42QT5320 and AT42QT5480 devices are part of Atmel's family
of charge-transfer, capacitive touchscreen controller ICs and are
targeted at some of the highest growth areas of the electronics
market, such as mobile phones and other personal electronics. Atmel,
with millions of custom touchscreen solutions shipped over the past
few years, offers highly reliable standard Two Touch(TM) and Single
Touch touchscreen controllers. Together with partners, the company
also offers complete touchscreen solutions for the most common screen
sizes, including the chips and sensors, typically implemented as ITO
on PET or glass.

Commenting on winning the award, Chris Ard said, "We are very
proud that one of our product offerings has received industry
recognition from EPC. It is particularly pleasing that respected
members of China's electronic design community have selected our
multi-touch devices for this prestigious award." Chris Ard concluded,
"At Atmel, we always strive to provide our clients with integrated
solutions to help simplify their designs. This EPC Product of the
Year award endorses Atmel's leadership in the development and
fabrication of advanced semiconductor solutions."

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(c) 2009 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel
logo and combinations thereof, and others, are registered trademarks,
QTouch(TM), Two Touch(TM) and others are trademarks of Atmel
Corporation or its subsidiaries. Other terms and product names may be
trademarks of others.

Information:

Atmel's touchscreen product information may be retrieved at,
www.atmel.com/touchscreen

For further information on touch technology products, visit
www.atmel.com

Press Contacts:
Chris Ard, Director of Marketing - Touch technology division
Tel: +44-23-8056-5600, Email: chris.ard@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: helen.perlegos@atmel.com
Asia Press Contacts:
Claire Walker / Karrie Lee, Techworks Asia Ltd.
Tel: +852-2525-3980
Email: claire@techworksasia.com / karrie@techworksasia.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Chris Ard, Director of Marketing - Touch technology division,
+44-23-8056-5600, chris.ard@atmel.com, or Helen Perlegos, Public
Relations, +1-408-487-2963, helen.perlegos@atmel.com, both of Atmel
Corporation; or Asia Press Contacts, Claire Walker,
claire@techworksasia.com, or Karrie Lee, karrie@techworksasia.com,
both of Techworks Asia Ltd., +852-2525-3980