Atmel Collaborates With IAR Systems to Accelerate Application Development for AT91SAM ARM Micros

San Jose, California and Uppsala, Sweden (ots/PRNewswire) -

- Newly-released IAR Embedded Workbench Version 5.0 for ARM
Provides Enhanced Support for AT91SAM Application Developers

Atmel(R) Corporation (Nasdaq: ATML) and IAR Systems(R) AB
announced today the result of their cooperation to enhance the
support for Atmel's entire AT91SAM family of ARM(R)-based Flash
microcontrollers and embedded microprocessors in the latest release
of IAR Embedded Workbench(R). The product of intensive collaborative
development between the two companies, this powerful toolkit
simplifies and accelerates application development for Atmel's
AT91SAM micros.

Among the many outstanding features of IAR Embedded Workbench
version 5.30 for ARM are enhanced debug facilities including views of
core and peripheral registers for all AT91SAM devices, initialization
scripts for AT91SAM devices and all compatible external memories, and
debug features in embedded Flash memory. Application deployment is
made more efficient by single-click programming options for all
memory types (embedded Flash, external NAND, NOR, EEPROM and serial
Flash). The source code for these programming algorithms is
available, ready to be updated for new memory configurations. Source
code is also available for a second-level boot loader, enabling it to
be modified for different memory implementations.

Over 700 fully documented project examples are available from the
IAR Systems website for the various supported AT91SAM devices, each
with options for all possible memory configurations. These can be
cloned to form the starting point of customer applications, saving
valuable development time and reducing errors.

Jean-Christophe Zettel, Atmel's Applications Director for
ARM-based MCUs, commented, "The enhanced support for our AT91SAM
products provided by version 5.30 of IAR Embedded Workbench for ARM
is another step forward in the long-term collaboration between Atmel
and IAR Systems in order to make it easier, faster and cheaper to
develop AT91SAM applications. Our large and growing mutual customer
base is proof of our success to date, and we intend to build on it
going forward."

"IAR Systems and Atmel have been working together closely for
many years, but this higher level of engagement from both sides has
added a new dimension of support and ease of use for AT91SAM
customers," said Anders Flodin, Director Business Development, IAR
Systems.

Availability and Pricing

IAR Embedded Workbench version 5.30 for ARM is available now. A
free 30-day evaluation version can be downloaded from
http://supp.iar.com/Download/SW/?item=EWARM-EVAL.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

About IAR Systems

IAR Systems is the world's leading provider of software tools for
embedded systems that enable large and small companies to develop
premium products based on 8-, 16-, and 32-bit microcontrollers,
mainly in the areas of industrial automation, medical devices,
consumer electronics and automotive products. IAR Systems has an
extensive network of partners and cooperates with the world's leading
semiconductor vendors. Established in 1983, IAR Systems is a part of
Intoi, formerly Nocom, since 2005.

(c) 2009 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel
logo and combinations thereof and others, are registered trademarks
or trademarks of Atmel Corporation or its subsidiaries. ARM(R) is a
registered trademark of ARM Ltd. Other terms and product names may be
trademarks of others.

Information:

Atmel's AT91SAM product information may be retrieved at
http://www.atmel.com/products/at91/default.asp

More information about IAR Embedded Workbench for ARM can be
obtained at http://www.iar.com/ewarm

Atmel Press Contacts:
Peter Bishop, Communications Manager, Atmel Rousset
Tel: +33(0)4-42-53-61-50, Email: peter.bishop@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: helen.perlegos@atmel.com
IAR Systems Press Contacts:
Fredrik Medin, Marketing Manager, IAR Systems
Tel: +46-18-16-78-00, Email: fredrik.medin@iar.com
Bob Jones, Director, Publitek Limited
Tel: +44(0)1225-470000, Email: robert.jones@publitek.com
Fax: +44(0)1225-470047, Web: www.publitek.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Atmel Rousset, Peter Bishop, Communications Manager,
+33(0)4-42-53-61-50, peter.bishop@atmel.com, or Helen Perlegos,
Public Relations, +1-408-487-2963, helen.perlegos@atmel.com, both of
Atmel Corporation; or Fredrik Medin, Marketing Manager of IAR
Systems, +46-18-16-78-00, fredrik.medin@iar.com; or Bob Jones,
Director of Publitek Limited, +44(0)1225-470000, fax,
+44(0)1225-470047, robert.jones@publitek.com, both for Atmel
Corporation