PUMA announces Changes to Board of Management

Klaus Bauer appointed as Member of the Board of Management -

Dieter Bock resigns from the Board of Management for personal reasons

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professional career

Herzogenaurach (euro adhoc) - PUMA announces Changes to Board of
Management

Klaus Bauer appointed as Member of the Board of Management -
Dieter Bock resigns from the Board of Management for personal reasons

Herzogenaurach, Germany, March 3, 2009 - Sportlifestyle company
PUMA today announces changes to the Board of Management: Klaus
Bauer (53) will be appointed as Member of the Board of Management,
effective August 1, 2009, and will assume the newly created
position of Chief Operating Officer (COO). At the same time, Chief
Financial Officer (CFO) Dieter Bock (50), who has been with PUMA
since 1979 and a Member of the Board of Management since 2005, will
resign from the Board due to his personal life planning.

As the new COO, Klaus Bauer will take over responsibility
for Finance, Controlling, Legal, Operations, Logistics, IT, and
Human Resources on August 1, 2009. Bauer, who has a degree in
business administration, has been working for PUMA for 20 years in
different positions. In his current role as Senior Executive
Vice President he is responsible for IT, Operations, Logistics
and regional as well as strategic projects related to company
expansion. Dieter Bock will remain in charge of Finance until he
leaves the company on July 31, 2009, hence ensuring a smooth
transition and hand-over to his successor.

Jochen Zeitz, Chairman and CEO of PUMA AG: "We are pleased to
welcome Klaus Bauer as a new Member to the Board of Management of
PUMA AG in August this year. He brings along an extensive
experience in different management positions within PUMA and has
an outstanding knowledge of organizing, leading and managing
the full range of operational business processes.

We regret that Dieter Bock has made the decision to leave the
Company and are grateful for his successful work at PUMA for many
years. In more than 30 years that he has been with the company,
he achieved a great track record and contributed significantly
to the company's financial performance in the last years and
PUMA's current solid financial position."

Media Contact:

Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489
- ulf.santjer@puma.com

|PUMA
|

PUMA is one of the world's leading sportlifestyle companies that
designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by
supporting Creativity, SAFE Sustainability and Peace, and by
staying true to the values of being Fair, Honest, Positive and
Creative in decisions made and actions taken. PUMA starts in Sport
and ends in Fashion. Its Sport Performance and Lifestyle labels
include categories such as Football, Running, Motorsports, Golf
and Sailing. The Black label features collaborations with
renowned designers such as Alexander McQueen, Mihara Yasuhiro
and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn
and Hussein Chalayan. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more
than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more
information, please visit www.puma.com

end of announcement euro adhoc
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ots Originaltext: Puma AG Rudolf Dassler Sport
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Ulf Santjer

Telefon: +49 (0)9132 81-2489

E-Mail: ulf.santjer@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Hamburg / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse Hannover / free trade
Börse München / regulated dealing