euro adhoc: Goldbach Media AG / Joint Ventures/Cooperation/Collaboration / Goldbach Media acquires 50% of the technology company Wilmaa Internet TV

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Company Information/Participation

29.01.2009

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Ad hoc press release

Goldbach Media acquires 50% of the technology company Wilmaa Internet
TV

Internet TV is a growth market - strengthening of technological
expertise - exclusive marketing

Küsnacht, Switzerland, 30 January 2009. Goldbach Media, the leading
advertising marketer for private electronic, interactive and mobile
media in Switzerland and Austria, active in search machines and
performance marketing in Germany and the top online advertising
marketer in Eastern Europe and the Eastern Adriatic region is
acquiring 50% in the Swiss company Gartenhof Media GmbH, the
operator of Wilmaa Internet TV, the first free, browser- based
Internet television in Switzerland. Gartenhof Media GmbH is a
subsidiary of Solutionpark. Since the end of 2008, Goldbach has been
the exclusive marketer of Internet television at wilmaa.com. With its
participation in Internet TV, Goldbach Media seeks to further
strengthen its technological expertise in the rapidly growing field
of interactive and mobile marketing.

Wilmaa was developed by Solutionpark, which is seen as a pioneer and
well- known expert in the field of video on the Internet and
streaming. With a simple registration at www.wilmaa.com, all
leading TV programmes can be received over the Internet free of
charge. As an interactive medium financed through advertising,
Wilmaa Internet TV extends the reach of television stations while
also enabling the advertising industry to meet the individual
demands of consumers.

"With our dream partner Goldbach Media, the leading marketing for
private sector television in Switzerland," says Thomas Gabathuler,
CEO of Gartenhof Media GmbH, "we can consistently target our
business model as advertising- financed Web TV upon the needs of
the market."

"Interactive marketing offers are shaping the growth dynamic of the
advertising market," states Kaus Kappeler, CEO of Goldbach Media.
"The successful marketing of interactive advertising offers
requires technological know-how. With the participation in Wilmaa Web
TV, we can further strengthen our technological expertise."

www.wilmaa.com

end of announcement euro adhoc
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ots Originaltext: Goldbach Media AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Paul Riesen

CMO Head of Marketing & Communications

Tel. +41 44 914 91 63

Mobile: +41 79 688 24 74

Fax: +41 44 914 93 60

paul.riesen@goldbachmedia.ch

Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SWX Swiss Exchange / official dealing