Atmel Targets Touch Applications With Introduction of Advanced Touch-Library

San Jose, California (ots/PRNewswire) -

- Atmel expands its QTouch product offering with a Touch-Library
for AVR microcontrollers

Atmel(R) Corporation (Nasdaq: ATML) -- an industry leader in
capacitive touch sensing products, announced today the availability
of its advanced Touch-library that resides on the microcontroller
instead of a separate chip resulting in a highly cost effective
solution, which will be provided at no additional cost. The library
consists of precompiled and verified binary files that can be
configured individually as discrete keys or can be combined at will,
as groups, to form wheels and sliders.

Atmel offers a complete development environment that now makes it
easy for a user to develop a touch system based on their AVR(R)
microcontroller. The AVR core combined with Atmel's QTouch(TM)
technology provides the industry's most robust touch solution,
particularly in demanding applications. This has multiple advantages
for the designer, for example a high signal to noise ratio that
improves the systems design margin, increases EMC performance and
provides high ESD tolerance. In addition, designers can address
applications where reliability is required, such as stovetops, wall
ovens, automotive applications and where high moisture levels are
present.

"Atmel has supplied fixed function and custom capacitive
multitouch screen solutions to mobile handsets and other high
profile, high volume applications. Through the extension of this
technology to a user-driven Touch-library we are making superior
touch technology available for all customers and applications," said
Ingar Fredriksen, Atmel's AVR Product Marketing Director. "Requests
for AVR microcontrollers with integrated touch are an increasingly
important part of the UI related microcontroller business. The
Touch-library targets this market, and further strengthens Atmel's
position as the technology leader in touch sensor solutions," he
continued.

Atmel has a broad range of AVR based microcontrollers which
allows the designer to develop a combined Touch sensor / user
application at the most appropriate price point very rapidly,
ensuring that the best price / performance is achievable today.
Atmel's 15 years of experience of design and developing touch sensor
technology combined with the industry leading AVR technology allow
users access to the best possible design options at the lowest
overall cost of ownership.

Availability and Pricing

The Touch-library is available now for download at the product
web page together with AVR QTouch Studio, royalty free front end
software supporting the two available demonstration boards TS2080A
and TS2080B, supporting ATmega88, ATtiny88, ATmega88PA, ATmega168P
and ATmega328P, respectively.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2009 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel
logo and combinations thereof, and AVR(R) and others are registered
trademarks, QTouch(TM) and others are trademarks of Atmel Corporation
or its subsidiaries. Other terms and product names may be trademarks
of others.

Information:

Atmel's Touch-library product information may be retrieved at
http://www.atmel.com/touchswlib

Video podcasts introducing Atmel Touch-library are available on
the AVR TV website at http://www.avrtv.com.

Press Contact:
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: helen.perlegos@atmel.com

ots Originaltext: Atmel Corporation
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Contact:
Helen Perlegos of Atmel, Public Relations, +1-408-487-2963,
helen.perlegos@atmel.com