Atmel Supports Digital Broadcasting Information Service, Journaline, at the Olympic Games in Beijing

Heilbronn, Germany (ots/PRNewswire) -

Atmel(R) Corporation (Nasdaq: ATML) announced today that it
supports a new text-based information service for digital
broadcasting, called Journaline(R), which will be integrated into
several shuttle vehicles at the 2008 Summer Olympics in China. This
service delivers passengers and drivers live news in a ticker format.
Users can access current news information and track live sporting
results directly from an in-car module with text-to-speech
presentation or from a portable receiver with text presentation.

Atmel offers a complete DAB chipset solution for Journaline. It
includes an RF frontend ATR2732 and a DAB-decoding baseband ATR2740.
The ATR2740 baseband processor is a highly functional system-on-chip
solution. Its flexibility enables easy implementation of
application-related tasks. This chipset forms the hardware basis for
the Digital Radio Box, Atmel's verification and visualization tool
for data-based services, which is also used in the Journaline trials.

The Journaline data service was internationally standardized by
the WorldDMB forum in September 2007. The data service is currently
broadcast as part of DAB/DMB and DRM digital radio transmissions.

Availability and Pricing

The ATR2732 and ATR2740 are currently in production. Please
contact your local distributor or Atmel sales office.

Footnote
DAB = Digital Audio Broadcasting
DMB = Digital Multimedia Broadcasting
DRM = Digital Radio Mondiale

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo
and combinations thereof, and others are registered trademarks, or
trademarks of Atmel Corporation or its subsidiaries. Other terms and
product names may be trademarks of others.

Information

Product information on Atmel's DAB products and the DAB Digital
Radio Box may be retrieved at:
http://www.atmel.com/products/audio/default.asp

For more information on Journaline see http://www.journaline.info

Press Contacts
Dr. Susanne van Clewe,
Marcom Manager Communications and Automotive Products
Tel: +49-7131-67-2081, Email: susanne.van-clewe@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: hperlegos@atmel.com

Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products, +49-7131-67-2081, susanne.van-clewe@atmel.com; or Helen
Perlegos, Public Relations of Atmel Corporation, +1-408-487-2963,
hperlegos@atmel.com