Qualcomm Acquires Xiam Technologies Limited, Leading Provider of Wireless Content Discovery and Recommendations Technology

San Diego (ots/PRNewswire) -

- Deal Accelerates Commercialization of Intelligent Targeting
Technology for Mobile -

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and
innovator of advanced wireless technologies and data solutions, today
announced that it has acquired Xiam Technologies Limited (Xiam), an
Ireland-based pioneer of wireless content targeting solutions. Xiam's
My Personal Offers System (MPOS) provides targeting and
personalization technology that accelerates discovery and
individualizes the user experience by presenting relevant content
offers and advertisements to consumers.

Xiam's MPOS technology enables mobile operators and brands to
make personalized recommendations to individual consumers that are
tailored to their unique tastes and preferences using advanced
profiling techniques. Consumers can receive personalized offers of
new and relevant content over wireless and Web channels, both before
and after purchase. MPOS also leverages demographic, contextual and
behavioral profiling to enable true one-to-one mobile advertising.
Coupled with the global reach of Qualcomm's ecosystem, MPOS will
provide a powerful way for operators and brands to quickly and easily
target their customers with relevant content offers and
advertisements.

Qualcomm plans to continue to offer MPOS as a standalone product
through Xiam as a wholly owned subsidiary, as well as offer the
targeting technology as part of its core solutions and products to
present operators and brands with powerful subscriber intelligence
and personalization tools that help spur wireless data growth.

"Qualcomm's acquisition of Xiam provides us with advanced content
discovery and recommendation technology that strengthens Qualcomm's
services portfolio," said Andrew Gilbert, executive vice president of
Qualcomm and president of Qualcomm Internet Services, MediaFLO
Technologies and Qualcomm Europe. "With this acquisition, we are
excited to further demonstrate our ongoing commitment to operators,
brands and consumers worldwide."

"Qualcomm and Xiam are both committed to helping operators and
brands reach their customers more effectively by providing them with
the technology to make informed and relevant content
recommendations," said Colm Healy, CEO of Xiam. "Qualcomm's suite of
solutions and products are designed to help operators and brands
deliver a wide range of content quickly and efficiently, and the
addition of MPOS will only make that process more intuitive as
consumers receive highly personalized offers attuned to their unique
interests."

Qualcomm will pay approximately US$32 million for Xiam and
estimates the acquisition will be neutral to FY08 earnings per share.

Founded in 2004 and funded with venture capital from Delta
Partners and Enterprise Ireland, Xiam is a software company that
provides personalized targeting and recommendations technology that
enables wireless operators to interact directly with individual
customers offering them meaningful, timely and relevant content
offers, promotions and advertisements through all wireless channels
including WAP, Web and outbound messaging. These individualized
offers enable the wireless operator to increase mobile content
revenues dramatically, drive discovery of new and relevant products
and services, and accurately target customers with meaningful
advertisements while enhancing the customer experience and retention.

Qualcomm Internet Services (QIS) enables mobile retailing
solutions and Internet services that accelerate consumer adoption and
usage of mobile data worldwide for its operator, brand & affinity and
content provider customers. Q Signature Solutions, which include
BREW(R), BREW Gaming and BrandXtend(TM), are comprehensive solutions
for customers seeking to bring high-value wireless services to market
and enhance the mobile experience for consumers. Customers can also
benefit from the Q Product Suite, a portfolio of adaptable, modular
products that can be used to address specific mobile retail
challenges from general merchandizing to personalized
recommendations.

Qualcomm Incorporated (www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P
500 Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.

Except for the historical information contained herein, this news
release contains forward-looking statements that are subject to
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of
Qualcomm could differ materially from those expressed or implied by
such forward-looking statements and assumptions. All statements other
than statements of historical fact are statements that could be
deemed forward-looking statements, including the expected benefits
and costs of the transaction; management plans relating to the
transaction; any statements of the plans, strategies and objectives
of management for future operations, including the execution of
technology integration plans; any statements of expectation or
belief; and any statements of assumptions underlying any of the
foregoing. Risks, uncertainties and assumptions include the
possibility that expected benefits may not materialize as expected;
that Qualcomm is unable to successfully implement technology
integration strategies; and other risks that are described from time
to time in Qualcomm's SEC reports, including the report on Form 10-K
for the year ended September 30, 2007, and most recent Form 10-Q.

Qualcomm and BREW are registered trademarks of Qualcomm
Incorporated. BrandXtend is a trademark of Qualcomm Incorporated. All
other trademarks are the property of their respective owners.

Qualcomm Contacts:
Chris Grandis, Qualcomm Internet Services
Phone: +1-858-651-6022
Email: qis-pr@qualcomm.com
Richard Tinkler, Qualcomm Europe
Phone: +44-208-466-0874
Email: rtinkler@qualcomm.com
John Gilbert, Investor Relations
Phone: +1-858-658-4813
Email: ir@qualcomm.com

Web site: http://www.qualcomm.com

ots Originaltext: Qualcomm Incorporated
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Chris Grandis, Qualcomm Internet Services, +1-858-651-6022,
qis-pr@qualcomm.com; or Richard Tinkler, Qualcomm Europe,
+44-208-466-0874, rtinkler@qualcomm.com, or John Gilbert, Investor
Relations, +1-858-658-4813, ir@qualcomm.com, all of Qualcomm