MARC O'POLO celebrates its ORGANIC LAUNCH PARTY with PEGGY GOU in Stockholm

Stockholm/Stephanskirchen (ots) - Yesterday, MARC O'POLO celebrated a legendary
ORGANIC LAUNCH PARTY in Stockholm with the help of top DJ Peggy Gou and some 300
international guests from the fashion scene. The event marked the beginning of
the brand's spring/summer 2020 campaign and the launch of its MODERN ORGANIC
PRODUCTs.

The journey to the unusual venue - which was kept secret until the last moment -
formed an exciting prelude to the event. Shuttles took the guests to the
VR-studio on a remote industrial estate. Between the towering industrial units,
an old steel door opened to admit those on the exclusive guest list:
international fashion icons like Caro Daur, Pernille Teisbaek, Sophia Roe, Jan
Quammie, Carlijn Jacobs, Imruh Asha, Sasha Panika, Kosta Kara, Rabea Schif and
many more rubbed shoulders with hipsters from Stockholm at the unpolished venue.
Local DJs and, above all, international DJ Peggy Gou created a laid-back
atmosphere with their sets.

The party had been the talk of the town for weeks thanks in part to its secret
location, exclusive guest list and headline DJ. Ahead of the main launch, the
fashion crowd gathered at the new MARC O'POLO concept store in Stockholm -
Humlegardsgatan 19 - for a warm-up event. In addition to the new monothematic
store concept with its minimalist design, the premium modern casual brand with
Scandinavian roots is presenting its MODERN ORGANIC PRODUCTs. This collection is
made entirely from organic cotton and is the focus of the latest campaign, which
was directed by Mikael Jansson and features Anna Ewers, Fei Fei Sun, Parker van
Noord and Keiron Caynes.

The absolute highlight of the collection is an organic overshirt with artwork
from the exclusive ORGANIC LAUNCH PARTY. Several pieces from the limited party
edition were worn by guests dancing to Peggy Gou's beat on yesterday's dance
floor.

VIDEO ORGANIC LAUNCH PARTY (https://youtu.be/SD2dc41sJ1E)

PICTURES ORGANIC LAUNCH PARTY
(https://drive.google.com/drive/folders/1GDpjfnmTAagpwEdf-eDYoIx0VGwGtYEU)

Pictures Concept Store (https://drive.google.com/drive/folders/1EBQLuM4BnpRkl_iY
sar9o03qgWM-sCRt?usp=sharing)

ABOUT MARC O'POLO

MARC O'POLO stands for premium contemporary modern casual wear. Founded in
Stockholm in 1967, the MARC O'POLO world today comprises the collections MARC
O'POLO Modern Casual, MARC O'POLO DENIM, MARC O'POLO Shoes and MARC O'POLO
Accessories, as well as the license collections MARC O'POLO Bodywear, Beachwear,
Eyewear, Home, Junior and Legwear. www.marc-o-polo.com/

Contact:

Kristin Lauer, Hofgartenstraße 1, D-83071 Stephanskirchen
Tel.: +49 (0)8036 90-1079, KristinLauer@marc-o-polo.com

Additional content: https://www.presseportal.de/pm/127249/4539233
OTS: MARC O'POLO License AG

Original-Content von: MARC O'POLO License AG, übermittelt durch news aktuell