FOX Bet Becomes an Official Partner of the Philadelphia 76ers

Philadelphia (ots/PRNewswire) - Mobile Sportsbook Is First Online Sports Betting
Brand to Strike a Deal With an NBA Franchise

Fans in PA and NJ Can Receive $20 Towards First Bet

FOX Bet today announced that it has joined forces with one of the most
innovative and forward-thinking franchises in the NBA, the Philadelphia 76ers,
the first deal of its kind with an NBA franchise.

FOX Bet, the sports betting brand between FOX Sports and The Stars Group, is
already an Authorized Gaming Operator of the NBA. The new agreement will build
awareness of its brand and app via the 76ers traditional, digital and social
media assets, custom home game promotions, exposure on courtside and LED
signage, and more. Under the agreement, FOX Bet will also present near-live game
replays on 76ers Twitter, and will become the Presenting Partner of the 76ers
radio game broadcast on 97.5 The Fanatic (WPEN) and for the team's 'hype video'
played on the scoreboard leading into the fourth quarter of its home games.

"To have the opportunity to tie the FOX Bet brand to one of the most iconic
sports franchises in NBA history is absolutely thrilling," said Robin Chhabra,
Chief Executive Officer, FOX Bet. "This agreement connects us with an extremely
passionate local fanbase in a unique way. We are proud to be associated with the
76ers franchise as they kick off what I'm sure will be a successful 2019-20
season."

Capitalizing on a successful brand launch in September, this multiplatform deal
allows FOX Bet to develop a deeper connection to 76ers fans in the Philadelphia
area, furthering its mission to bring its customers closer to the sports and
teams they love.

"FOX Bet has masterfully honed its unique brand positioning in the US; an
experienced, longstanding European sportsbook, a savvy media company, and now an
affiliation with the 76ers that further endears its brand and product to the
Philadelphia, Pennsylvania and New Jersey market and sports community," said
Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer.
"Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to
amplifying a multi-tiered activation approach by creating dynamic, digital
content and continuing to drive engagement with our brand, team and league."

In celebration of the agreement, FOX Bet customers in Pennsylvania and New
Jersey will see special offers and promotions in the early part of this NBA
season. In particular, fans in Pennsylvania and New Jersey who download and
register for the FOX Bet sportsbook app will receive $20 toward their first
wager. Fans may download the FOX Bet sportsbook app by CLICKING HERE (https://ww
w.foxbet.com/?gclid=CjwKCAiA8K7uBRBBEiwACOm4d4xeEja_AzG9O_OJoMlzGLtOtD8CNTHIfAM2
N5YVXtrNH7_56CN6vxoC5j8QAvD_BwE).

Media may CLICK HERE
(https://www.dropbox.com/sh/gkitks8di9mr5cf/AABWIhcIplQQ6IcA7jVFzJJ4a?dl=0) to
download still images of FOX Bet in-game brand exposure on signage at 76ers home
games, and examples of FOX Bet-branded posts made on 76ers social media
platforms.

About FOX Bet

FOX Bet is an online and mobile sportsbook developed through a first-of-its kind
national media and sports wagering partnership in the United States between The
Stars Group Inc. (Nasdaq: TSG)(TSX: TSGI) and FOX Sports, a unit of Fox
Corporation (Nasdaq: FOXA, FOX). The FOX Bet online and mobile sportsbook brings
sports fans closer to the games they love by integrating regulated real-money
sports wagering with interactive and content rich programming, including expert
commentary and insights from some of the nation's most celebrated sports
commentators and analysts.

About the Philadelphia 76ers

The Philadelphia 76ers are one of the most storied franchises in the National
Basketball Association, having won three World Championships, earning nine trips
to The Finals and making 49 playoff appearances over 70 seasons. The
Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment
property.

About The Stars Group

The Stars Group is a provider of technology-based product offerings in the
global gaming and interactive entertainment industries. Its brands have millions
of registered customers globally and collectively are leaders in online and
mobile betting, poker, casino and other gaming-related offerings. The Stars
Group owns or licenses gaming and related consumer businesses and brands,
including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy,
Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, and Sky Poker, as well as live poker
tour and event brands, including the PokerStars Players No Limit Hold'em
Championship, European Poker Tour, PokerStars Caribbean Adventure, Latin
American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and PokerStars
MEGASTACK. The Stars Group is one of the world's most licensed online gaming
operators with its subsidiaries collectively holding licenses or approvals in 22
jurisdictions throughout the world, including in Europe, Australia, and the
Americas. The Stars Group's vision is to become the world's favorite iGaming
destination and its mission is to provide its customers with winning moments.

Cautionary Note Regarding Forward Looking Statements and Other Information

This news release may contain forward-looking statements and information within
the meaning of applicable securities laws. Forward-looking statements can, but
may not always, be identified by the use of words such as "anticipate", "plan",
"continue", "estimate", "expect", "may", "will", "intend", "could", "might",
"would", "should", "believe", and similar references to future periods or the
negatives of these words and expressions. These statements are based on
management's current expectations and are subject to a number of risks,
uncertainties, and assumptions. Examples of these statements include, but are
not limited to, statements regarding the partnership referenced in this news
release. There can be no assurance that actual results will not differ
materially from those expressed or implied in forward-looking statements. Undue
reliance should not be placed on forward-looking statements. Please refer to The
Stars Group's most recent annual information form and annual and interim
financial statements and management's discussion and analysis for more
information about the factors, assumptions and risks that may apply to The Stars
Group's forward-looking statements. Each forward-looking statement speaks only
as of the date hereof, and The Stars Group undertakes no obligation to correct
or update any forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by applicable law.

Photo: https://mma.prnewswire.com/media/1035149/Fox_Bet_Philadelphia_76ers.jpg

Contact:
Eddie Motl, FOX Bet
Eddie@fox.bet

Lara Toscani, HB Sports & Entertainment

Laratoscani@hbse.com

Additional content: https://www.presseportal.de/pm/135984/4450006
OTS: FOX Bet

Original-Content von: FOX Bet, übermittelt durch news aktuell