HarvestFresh by Beko Mimics Sunlight in Order to Preserve Vitamins for Longer* and Keep Fruits and Vegetables as Fresh as the Day They Were Picked

HarvestFresh harnesses innovative illumination technology to
maintain vitamins in fresh produce

Berlin (ots/PRNewswire) - What if fruits and vegetables could
remain as nutritious stored in the refrigerator as the day we bought
them? Now, thanks to cutting edge technology from Beko, Europe's
leading home appliances brand, they can. Today, at the world's
largest consumer electronic fair, IFA in Berlin, Beko unveiled their
HarvestFresh technology which will be available across a range of
refrigerators.

The innovative technology, developed for Beko fridges uses not
one, but three effective colours (green, blue and red), which mimic
the 24-hour sun cycle and natural sunlight. This combination will
simulate the day light cycle - including times of darkness - to
recreate a natural living environment for fruits and vegetables long
after they have been harvested and purchased. Studies have shown that
this technology has helped preserve vitamin A and vitamin C levels
much longer.

By utilizing the power of varying light combination, fruits and
vegetables are exposed to a natural way of preserving the vitamin,
encouraging a healthier diet.

"At Beko, we believe passionately in creating new products and
technologies that meet the wellbeing needs of today's consumer. We
know that they do not always find it easy to eat healthily and are
committed to doing all we can to make their lives easier and
healthier," commented Zeynep Yalim Uzun, Chief Marketing Officer at
Beko.

This development within the whitegoods market is just one step
towards achieving Beko's mission of empowering the new generations to
live healthier and providing accessible wellbeing for all their
consumers. Another step they most recently took was the 'Eat Like a
Pro' campaign in partnership with FC Barcelona and UNICEF, which set
out to help prevent childhood obesity worldwide by inspiring children
to make healthier food choices like their football heroes.

HarvestFresh will be available across selected lines from 2020.
For more information visit www.beko.com.

*Intertek performed 7-day laboratory testing on Vitamin C and
Vitamin A measurements in direct light exposed Tomato and Green
Pepper.

Notes to Editors

About Beko:

Beko is the international home appliance brand of Arçelik
operating in more than 140 countries. It offers product lines that
include major appliances, air conditioners and small appliances. Beko
is the leading freestanding home appliances brand in Europe in the
white goods sector and no. 1 large home appliances brand in the UK.
The brand is Global Premium Partner of FC Barcelona, naming partner
of Fenerbahçe Men's Basketball Team and Official Supplier of European
League of Legends Championship (LEC).

Photo -
https://mma.prnewswire.com/media/967439/HarvestFresh_by_Beko.jpg
Photo -
https://mma.prnewswire.com/media/967438/HarvestFresh_by_Beko.jpg
Logo - https://mma.prnewswire.com/media/888537/Beko_Logo.jpg

ots Originaltext: Beko
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Beko MSL Team / Karla Moreira
bekomsl@mslgroup.com
+44-(0)7583-298003

Original-Content von: Beko, übermittelt durch news aktuell