Wirecard expands cooperation with leading hypermarket chain Real in the field of digital omnichannel payments

Aschheim (Munich) (ots) - In addition to the marketplace, Wirecard
will also process digital online payments for Real GmbH's online
grocery shop

Wirecard, the global innovation leader for digital financial
technology, is expanding its cooperation with the leading German
hypermarket chain Real.

Since 2017, Wirecard has been enabling credit card payments on
Real's online marketplace, a trading platform for Real's own products
and those of external merchants. The company will also process
digital payments in the online grocery shop. Here, consumers can
order fresh food online and pick it up in participating markets or
have it delivered directly to their homes at their desired time.
Thanks to the Wirecard platform, Real offers its customers not only
fast and simple payment options, but also a convenient, consistent
omnichannel shopping experience through combining several channels.

The gross value of goods bought and sold via the real.de
marketplace platform grew by 90 percent to 380 million euro in fiscal
year 2017/18. In the eFood segment, Real offers around 30,000
articles, more than any other competitor in the German food retail
sector.

Dr. Gerald Schönbucher, Managing Director of real.digital, said,
"We see a lot of potential in the eFood segment and are continuing to
expand this business. The advantages are obvious: stress-free
shopping without queues or crowds. This type of shopping offers many
advantages, especially for employees with long working hours, parents
with little time or pensioners who are no longer as mobile as they
used to be. We are very pleased to be able to offer our customers in
Germany an even better and more convenient shopping experience thanks
to Wirecard's digital solution."

Christian Reindl, Executive Vice President Sales Consumer Goods at
Wirecard, added, "The share of food purchases via digital
distribution channels is steadily increasing. We want to take
advantage of this positive development and digitize retailers'
business models. With our technology and digital expertise, we can
help companies like Real not only improve their digital payment
processes, but also ensure an optimal shopping experience for
customers across all sales channels."

More and more customers are buying food online. For example, the
growth rate in online food shopping in Germany was 17.5 percent in
2017, according to the German Retail Association HDE. Goods from the
entire Fast Moving Consumer Goods (FMCG) segment generated sales of
around 3.9 billion euros in the same year.

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets,
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

About Real:

As a subsidiary of Metro AG, Real operates 279 hypermarkets in
Germany as of 30 September 2018. In addition, there is an online
shop, an online food shop and Click&Collect services. In fiscal year
2017/18, the company generated net sales of approx. 7.1 billion euros
with around 34,000 employees. Further information is available at
www.real.de/unternehmen and www.metroag.de.

Contact:
Wirecard media contact:

Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Real media contact:
Real GmbH
Markus Jablonski
Tel.: +49 (0) 211 6886 2050
Email: presse@real.de

Original-Content von: Wirecard AG, übermittelt durch news aktuell