Wirecard partners with Cimple Marketing to offer Alipay for Venue Retail Group, one of Sweden's leading fashion and accessories enterprises

Aschheim (Munich) (ots) -

- Chinese travelers are able to use Alipay at the 124 stores
operated by Venue Retail Group in Sweden and Norway

Wirecard, the global innovation leader in digital financial
technology, has announced a cooperation with Cimple Marketing to
offer Alipay at stores operated by Venue Retail Group - one of the
leading fashion and accessories enterprises in Sweden. Venue Retail
Group currently operates 124 stores in Sweden and Norway, offering
its customers a wide range of fashion products through their four
different concept brands Accent, Morris, Rizzo and NK Shoes &
Accessories. By giving Chinese guests the opportunity to use their
domestic payment method, the stores operated by Venue Retail Group
will become an attractive shopping destination for Chinese visitors.

Nearly 12.4 million Chinese travelers visited Europe in 2017,
which makes them the biggest traveling nation worldwide. This number
is expected to reach 20.8 million by 2022, showing a growth of 68%.
Luxury goods such as designer handbags, shoes and apparel are the
most in-demand products with Chinese tourists. During their trip,
Chinese guests spend an average of over EUR 3,000 per person on
shopping. Based on the experience of other Wirecard customers,
offering Alipay as a new payment method can lead to an increase of
more than 350% in the total transactions by Chinese tourists within
one year. Thanks to Wirecard's cooperation with Cimple, a specialist
in marketing to the Chinese market, Venue Retail Group is able to
engage a continuously growing and promising target group.

Jonas Stille, Sales Director at Venue Retail Group, said, "China
is one of Sweden's fastest-growing sources of tourists. More Chinese
visitors are turning from traditional sightseeing to in-depth
traveling, seeking to experience the local lifestyle - including
shopping. We are pleased to work with Wirecard and Cimple to offer
the new payment method."

Thomas Wecke, Co-Founder of Cimple Marketing, added, "Our aim is
to help retailers in Sweden to improve their understanding for
Chinese target groups and to bring the world's largest traveling
nation to Swedish shopping destinations. Together with Wirecard, our
partner for digital payment technology, we are glad to strengthen the
connection between European retailers and Chinese travelers."

Michael Brinkmann, Executive Vice President Partner Management at
Wirecard, commented, "Chinese travelers are a huge target group with
an enormous sales potential for European merchants. By offering
Alipay as a fully digital payment method, European retailers are able
to significantly increase both customer satisfaction and,
consequently, their sales figures as well. With this new partnership,
Wirecard shows its global reach with local competence."

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets,
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

About Cimple Marketing:

Cimple Marketing is the first full-range service partner in the
Nordics to exclusively provide marketing and payment services towards
Chinese consumers. Together with our partners, we provide companies
in all sectors the opportunity to reach the world's most lucrative
consumer group, Chinese consumers.

About Venue Retail:

With around 124 stores in Sweden and Norway, the Venue Retail
Group is a leading supplier of travel accessories, footwear and
accessories. The company is managed by our own and external brands
according to our four concepts: Accent, Morris, Rizzo and NK Shoes &
Accessories.

Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Cimple Marketing media contact:
Cimple Marketing
Thomas Wecke
Tel.: +46 (0) 8 22 39 04
Email: thomas@cimple-marketing.com

Original-Content von: Wirecard AG, übermittelt durch news aktuell