Customer Darlings 2018: Most popular brands on social websites (FOTO)

Hamburg (ots) -

- Cross-reference: Picture is available at:
http://www.presseportal.de/bilder -

These brands score highly with consumers when it comes to service,
quality and pricing: Vodafone is the most popular mobile
communications provider on social websites, Aldi has taken first
place among food retailers, and Deutsche Post is the winner in
packaging and logistics. The dpa subsidiary news aktuell and
Faktenkontor evaluated more than 53 million social media
contributions on 3,000 brands for the survey "Customer Darlings" to
find the most popular brands in 20 different industries.

Responses in the categories pricing, service, quality and
appearance were evaluated. The analysis incorporated both the
frequency and the tone of the nominations. The evaluation of the
responses from the consumers is based on data from the Ubermetrics
web monitoring tool, which monitors 350 million German-language
online sources. The analysis itself was done with the aid of AI via
Valuescope. This is the fourth time that news aktuell and
Faktenkontor have investigated the most popular brands on social
websites. Some 53 million customer responses on 3,000 brands were
evaluated for the current study over the period June 2017 to May
2018.

Germany's Customer Darlings in 20 industries:

Car manufacturers: Aston Martin
Baby and toddler clothing: windeln.de
Dietary products: formoline
Holiday parks: Landal GreenParks
Hotels: Steigenberger
Personal hygiene and body care: Biorepair
Kitchen furniture: Schmidt
Food retailers: Aldi
Food: Zentis
Customized clothing: tailorjack
Mattress dealers: Dänisches Bettenlager
Mobile communication: Vodafone
Fashion and lifestyle: Ulla Popken
Packaging and logistics: Deutsche Post
PC and browser games: Electronic Arts
Pizza delivery services: Smiley's
Social Media: YouTube
Soft drinks: hohes C
Internet: Google
Tool manufacturer: Hilti

About news aktuell

As wholly owned subsidiary of dpa, news aktuell provides business
and organizations with effective access to media and consumers. Via
the smart tools ots and zimpel, PR content accesses all media
formats, including classical print, high click-rate online portals
and social networks. In addition, news aktuell publishes all its
customers' PR content on www.presseportal.de, one of the PR portals
with the greatest reach in Germany. By this means, all the relevant
multipliers are reached globally, from editors, via digital
influencers right up to specialist bloggers and interested consumers.
news aktuell has been on the market since 1989. The company, with a
staff complement of more than 135, has its headquarters in Hamburg.
Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.

Contact:
news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598
vonjhering@newsaktuell.de
https://twitter.com/JvJhering

Faktenkontor GmbH
Jörg Forthmann
Chief executive
Tel: 040-253185-111
joerg.forthmann@faktenkontor.de
www.faktenkontor.de

Original-Content von: news aktuell GmbH, übermittelt durch news aktuell