Upselling professionals favour packaging / E-commerce gives impetus to printed packaging (FOTO)

Neustadt an der Aisch (ots) -

An increasing number of marketing professionals use the benefits
of custom packaging for sales promotions at exhibitions and for
seasonal customer campaigns. A good reason for Onlineprinters, leader
in the online print market, to enter the packaging market. "Our
customers want to get their print products quickly. They don't have
time to get quotes and negotiate prices. What is more, advertising
specialists today don't want to order 1,000 packaging boxes if they
only need a hundred or so for their next campaign or promo event,"
explains Christian Würst, CCO of online print provider
Onlineprinters. The group of companies produces more than 2.5 billion
printings each year and operates highly integrated business processes
from web shop to shipping. "This also allows us to produce short runs
at fair prices. Packaging has become affordable for everyone," Würst
continues.

The range of packaging products sold by Onlineprinters includes
bottle boxes, pillow boxes, tuck top boxes, and boxes with a lid. We
tend to perceive a packaged product as more valuable. Therefore,
packaging products fit in perfectly with the upselling process. "A
lot of our customers use the pillow boxes for giveaways such as power
banks. Boxes with a lid combine visual appeal with function because
they are suitable as shipping boxes," sales and marketing expert Mr
Würst explains. Onlineprinters will continue to expand its range of
packaging products in the medium run.

About the company

The Onlineprinters Group is one of the leading online print shops
in Europe. Employing a staff of more than 1,400, Onlineprinters
produced 2.5 billion+ printed advertising products last year. More
than 1,500 print products including business cards, letterheads,
flyers, catalogues, brochures, large-format advertising systems and
more are sold to 800,000 customers in 30 European countries through
18 web shops. Internationally, the online print provider is known
under the brand name of Onlineprinters; in Germany it operates as
diedruckerei.de. British market leader Solopress and LaserTryk, the
Scandinavian number one, are members of the Onlineprinters Group.

Press contact:
Onlineprinters GmbH
Patrick Piecha
Head of Press & Public Relations
Tel.: +49 9161 6209807
press@onlineprinters.com

Original-Content von: Onlineprinters GmbH, übermittelt durch news aktuell