Skylanders Trap Team(TM) on Store Shelves now - Franchise That Pioneered the Toys-to-life Category Introduces Another Groundbreaking Innovation

Santa Monica, California (ots/PRNewswire) -

Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap
and Play as

Villains

Skylanders Trap Team Revolutionizes the Gaming Industry, Offering
the Full

AAA Console Experience on Both Tablet and Console -- for the First
Time Ever

To celebrate the launch, a team of 'SkyTrappers' played Skylanders
Trap Team at 12,500 feet (2.5 miles) above the Earth; during a
free-fall skydive that reached speeds

of 122mph and captured an in-game villain

Behold, Portal Masters! Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. is pleased to announce
that Skylanders Trap Team [http://www.skylanders.com ] is officially
available at major retailers in Europe today on Xbox 360(TM) and Xbox
One(TM) video game and entertainment systems from Microsoft,
PlayStation(R) 3 and PlayStation(R) 4 computer entertainment systems,
Nintendo's Wii(TM) system, Nintendo's Wii U(TM) system, and a
completely unique adventure available on the Nintendo 3DS(TM)
hand-held system. The launch of Skylanders Trap Team also ushers in
the complete console gaming experience on Tablet[1], introducing a
Starter Pack that supports iPad(R), Kindle Fire and Android tablets.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/72762564-activision-skyland
ers-trap-team

"The franchise was built on a foundation of creativity and
innovation," said Eric Hirshberg, CEO of Activision Publishing. "And
with Skylanders Trap Team, we're taking that tradition of innovation
to new heights. For the last three years we've allowed kids to bring
their toys to life in a video game, and this year, we're letting them
reach into the game, and pull characters out into the physical world
by letting players trap and play as the villains. Skylanders Trap
Team is also the first console game to simultaneously bring the
entire AAA experience to tablet devices. Overall, we think Skylanders
Trap Team represents our most magical innovations yet. But most
importantly, it's just a great game."

To mark the moment Skylanders Trap Team lands at retailers in
Europe, an intrepid team of 'SkyTrappers' - were the first people in
the world to trap a virtual villain while freefalling from 12,500
feet above earth and travelling at speeds of 122 miles per hour.

The latest installment of the franchise that pioneered the
Toys-to-Life genre is already poised to become one of the top family
games this holiday.

The game, continues to lead and evolve the category with
Skylanders Trap Team by letting fans seek out and defeat the most
wanted villains in all of Skylands, pull them out of the game and
into living rooms by capturing them in magical Traps. Once they've
defeated the villains, players will be able to place a Trap into the
new Traptanium Portal[TM] to capture them. Players can then send
villains back into the game where they can play as them to fight for
good, reversing the magic. They will also be able to hear the
villains inside the Traps, an innovation that truly brings life to
toys.

To celebrate the launch, Portal Masters also visited some of the
most iconic landmarks on Earth to ensure they are safe from the
villains of Skylanders; bad guys were trapped in front of the Eiffel
Tower in Paris, in a capsule on the London Eye, up the Kampenwand
mountain in Germany, below the Hollywood sign in Los Angeles and
overlooking the Sydney Opera House.

Skylanders Trap Team introduces heroes known as Trap Masters that
wield powerful Traptanium(TM)weapons used to defeat Skylands' most
notorious villains including Kaos, as well as brand new Core
Skylanders characters and reposed fan-favorite Skylanders characters.
The game also features a variety of elementally aligned Traps with
unique and interesting designs. In addition, Skylanders Trap Team
welcomes Skylanders Minis, 16 small but powerful Skylanders now fully
playable, who join the battle against Skylands' most nefarious
villains. Coming to fans worldwide on November 1, Eon's Elite
collectors' toys feature never-before-seen decoration with a
distinct, metallic finish and a golden base that sets them apart from
other Skylanders toys.

Skylanders Trap Team is compatible with more than 175 unique toys
from all previous games -- Skylanders SWAP Force(TM), Skylanders
Giants(TM) and Skylanders Spyro's Adventure(R)-- every character also
will be able to defeat and trap villains using Traptanium Traps,
providing fans more ways to enjoy their collections.

About the Franchise

The award-winning, $2 billion franchise pioneered the
Toys-to-Life(TM) category in 2011 with the debut of Skylanders
Spyro's Adventure(R). The game originated a new play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms. In October 2012, Skylanders Giants(TM) further evolved the
genre and added the mega-sized Giant Skylanders and LightCore(R)
characters to the collection of interaction figures. Skylanders SWAP
Force(TM)launched in October 2013 and introduced an all-new play
pattern - swapability. It was the top selling kids' videogame
franchise of 2013[2]worldwide, and is now one of the top 20 videogame
franchises of all time[3]. Skylanders Trap Team(TM )reverses the
magic of bringing Toys-to-Life -- incredibly letting kids pull
characters out of the digital world into the physical world. For more
information, please visit: http://www.skylanders.com and
Activision.com/presscenter
[https://community.activision.com/community/press ].

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products. Activision maintains
operations in the U.S., Canada, Brazil, Mexico, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the
Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products
can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information
in this press release that involves Activision Publishing's
expectations, plans, intentions or strategies regarding the future,
including statements about Skylanders Trap Team(TM) are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in
the risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from
current expectations.

(c) 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO'S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS
SWAP FORCE, SKYLANDERS COLLECTION VAULT, TRAPTANIUM, TRAPTANIUM
PORTAL, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and ACTIVISION are
trademarks of Activision Publishing, Inc.

[1] Graphics quality may vary due to device limitations

[2] According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories.

[3] According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All time
since NPD and GfK Chart-track began recording data.

Video:
http://www.multivu.com/players/English/72762564-activision-skylanders-trap-team

ots Originaltext: Activision
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For Media Inquiries: Name: Roisin Doyle, Company: Red
Consultancy, Telephone: +44(0)20-7025-6529
Email: SkylandersEUTeam@redconsultancy.com