Improving Customer Experience Execution and Delivering to Increase Player Lifetime Value

London (ots/PRNewswire) -

http://www.customerexperiencegambling.com/news

The UK's first meeting dedicated to customer experience in
gambling has been announced for 20-22 May in London

With the UK and European gambling sector growing dramatically, and
competition, new entrants and increasing innovation on the rise, the
battle to acquire and retain is heating up. Key to meeting these
business goals is delivering exceptional, innovative and strategic
customer experience and service to produce profit, ROI and market
share.

The Customer Experience Transformation: Gambling is the forum for
you to develop customer experience excellence, and inspire player
retention and loyalty. The Summit will focus on strategies, case
studies and innovation to improve your customer experience, ROI,
acquisition and retention and develop world class customer service to
increase a player's lifetime value to your organisation.

With increasing costs, competition and regulation, this is an
exclusive gambling industry event where you will learn and interact
with your peers and experts in the industry. They have united to
solve and develop solutions for developing, delivering and executing
a world class customer experience to boost your customer numbers and
ROI.

Leading international gamification experts/gurus will guide you
through the practicalities:

- Britt Boeskov, COO, Unibet
- Jacob Lopez, Chief Information Officer, StanJames
- Caroline Grindrod, Director of Customer Experience, Mecca Bingo
- Ronan Wall, Head of Operations, Paddy Power
- Anne Blight, VIP Manager, Rank Group
- Mariana Silva Southern, Head of Product Strategy, William Hill
- David Appleby, Senior Workforce Planning and Management information Developer,
BetClic

Key topic to be addressed at Customer Experience Transformation:
Gambling include:

- Improving retention strategies to increase player lifetime value and
loyalty
- Increasing customer engagement through social media and mobile apps
- Implementing effective multi-channel management for customer experience
excellence
- Improving customer service through insight and analytics
- Utilising customer experience technology and innovation to reduce customer
churn
- Securing buy-in internally to deliver customer experience goals and ROI

Would you like to know more? Please Find the full programme,
speaker list and registration form at
http://www.customerexperiencegambling.com/news

ots Originaltext: Customer Experience Transformation: Gambling
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Contact:
Please call +44(0)20-7036-1300 or email enquire@iqpc.co.uk. Media
contact: Elena Patten, Tel: +44(0)20-7368-9499, Email:
elena.patten@iqpc.co.uk or visit:
http://www.customerexperiencegambling.com/news. Press are invited to
attend
this key industry event. If you would like a complimentary press pass
please email Elena Patten at: elena.patten@iqpc.co.uk