DGAP-Adhoc: DEAG Deutsche Entertainment Aktiengesellschaft makes market entry in Austria - setting up of the joint venture BLUE MOON ENTERTAINMENT

DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Joint Venture

16.09.2013 08:17

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
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Ad hoc announcement according to § 15 WpHG (German Securities Trading Act)

DEAG makes market entry in Austria - setting up of the joint venture BLUE
MOON ENTERTAINMENT

- Joint venture with promoter Katrin Edtmeier

- Consistent expansion of event activities in Austria

- Ticket sales of top acts such as David Garrett, Riverdance and Rock
meets Classics in Salzburg, Innsbruck and Vienna already started

Berlin, September 16, 2013 - DEAG Deutsche Entertainment AG (ISIN
DE000A0Z23G6) expands its successful activities in Austria and sets up the
joint venture BLUE MOON ENTERTAINMENT, with registered office in Vienna,
together with the Austrian entertainment expert Katrin Edtmeier. DEAG will
have a stake of 85% in the joint venture versus 15% for Katrin Edtmeier.
The many years of event organization experience of Ms Edtmeier on the
Austrian market, as well as the excellent positioning and knowhow of the
entire DEAG Group, which encompasses the entire value chain of the music
industry, based on the 360 degree approach, constitute a highly promising
combination for the attractive Austrian market.

During the past years, DEAG has already been highly successful as a tour
promoter through co-operations with Austrian promoters. This included
concerts by Tom Jones, David Garrett, Nana Mouskouri, Peter Kraus, Anna
Netrebko, Musikantenstadl, Night of the Jumps, Lang Lang, Max Raabe
Palastrevue and Plácido Domingo.

BLUE MOON ENTERTAINMENT will make a consistent contribution, as a partner
of DEAG and others, towards a significant extension of these successful
activities in Austria and the generation of additional earnings on this
attractive market.

Katrin Edtmeier is an extraordinarily successful Austrian music manager.
Between 2002 and 2013 she was the managing director of Vienna-based LS
Konzertagentur, which became, very shortly after its foundation, one of the
largest concert agencies in Austria. She was responsible for concerts
including Bruce Springsteen, Eric Clapton, Whitney Houston, Depeche Mode
and, with almost 100,000 visitors, the open air festival in Wels, the
largest ever to be staged in Austria with the rock group AC/DC.

BLUE MOON ENTERTAINMENT is to become one of the leading promoters for Rock,
Pop and Family Entertainment. Ticket sales for Riverdance, Rock meets
Classics and David Garrett have already started and additional top acts
will be available in advance sales during the coming weeks.

DEAG Deutsche Entertainment AG
The Executive Board

Contact for further information:
Axel Mühlhaus
edicto GmbH
Tel: +49-69-90 550 552
Email: deag@edicto.de

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Language: English
Company: DEAG Deutsche Entertainment Aktiengesellschaft
Potsdamer Straße 58
10785 Berlin
Germany
Phone: +49-30-810 75-0
Fax: +49-30-810 75-519
E-mail: deag@edicto.de
Internet: www.deag.de
ISIN: DE000A0Z23G6
WKN: A0Z23G
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Düsseldorf, Hamburg, München, Stuttgart

End of Announcement DGAP News-Service

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