Synergy Between Food and Pharma Driving South America's Economy

Amsterdam (ots/PRNewswire) -

CPhI South America nurturing growth throughout the region

UBM live announced that this year's recent CPhI South America,
which took place from August 6th to 8th, at the Expo Center Norte in
Sao Paulo proved to be the foremost event for collaborating two
integral industries and providing the opportunity to form symbiotic
partnerships with industry leaders to shape the collective markets.

(Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

South America is undergoing a changing macro-economic environment,
with a burgeoning middle-class and heightened job opportunities,
which in turn has lead to an increased demand for healthcare and the
pharmaceutical industry in general. In Brazil alone, according to
information published by the Brazilian Ministry of Health, the
pharmaceutical market turns over R$28billion annually and it is
forecast to reach to R$87billion by 2017. This budding economy proves
that there has never been a better time to invest in the South
American pharma market and CPhI provided the ideal platform for
companies to meet with domestic buyers and suppliers, whilst also
creating a networking opportunity to foster international
partnerships.

Embarking upon it's sixth successful edition, CPhI South America
joined forces with Food Ingredients South America (FiSA) & Health
Ingredients South America (HiSA), the region's other primary
super-conferences, to help stimulate further economic development
within South America. The collaborative events attracted many
international exhibitors representing the whole supply chain from
countries including United States, Germany, Canada, Japan, China and
India who were all keen to break into the South American market, and
were pivotal in driving economical growth and innovation throughout
the region. Signifying the importance of the co-located shows,
attendance figures reached around 10,000 strong which is the most
successful turn out to date.

Throughout the three show days an attractive series of lectures
were presented, covering the current pharmaceutical industry trends
and perspectives and keeping attendees up to date on subjects ranging
from Drug Master Files (DMFs) to open innovation and legal
procedures. Workshops, international business round tables and
seminars were also offered, of which proved particularly valuable to
international exhibitors and featured hot topics such as "How to
understand regulatory issues in Brazil", conducted by ABRIFAR. An
overview of the regulatory affairs in Brazil was provided showcasing
the favourable regulatory environment which no doubt makes it an
ideal place for international companies to build partnerships and
establish themselves.

Furthermore, a particular highlight of this year's show was the
model laboratory, which all attendees were able to experience and
learn more about equipment on offer. The lab presented modern
equipment for analysis and production of tablets, preformulation
testing and development of solid pharmaceutical forms.

Erik Heemskerk, Brand Director Emerging Markets at UBM Live
commented, "Latin America is one of the fastest growing regions for
the pharmaceutical industry and is increasingly becoming a go-to
destination for international companies looking to establish
themselves in and form domestic partnerships with, particularly as
the regulatory environment in so favorable. CPhI and its co-located
events showed just how significant the synergy between pharma and
food is and highlighted the growth opportunities that these two
industries can provide when collaborating. The partnership is
becoming more necessary as we see nutraceuticals and supplements play
a pivotal role within the healthcare sector. We are delighted with
the turnout at CPhI South America and look forward to returning next
year to provide a perfect gateway to this booming market".

CPhI South America 2014, with co-located events ICSE and BioPh,
will return alongside FiSA and HiSA, on 5-7 August 2014, at the Expo
Centre Norte in Sao Paulo.

The UBM Live annual schedule of Pharmaceutical events also
includes CPhI Worldwide, ICSE, P-MEC Europe and InnoPack ; CPhI and
P-MEC India (3-5 December, 2013 at the Bombay Exhibition Centre in
Mumbai); CPhI, ICSE, P-MEC, BioPh and Pharmatec Japan ; CPhI Russia
and IPhEB (16-17 April, 2014 in St Petersburg, Russia); CPhI, P-MEC
and Innopack South East Asia (20-22 May, 2014 in Jakarta, Indonesia);
CPhI Istanbul (4-6 June, 2014, Turkey) and CPhI, Hi and Fi, ICSE,
P-MEC, BioPh and LabWorld China (26-28 June, 2014 at SNIEC, Shanghai,
China).

http://www.cphi.com/south-america

The UBM Live annual schedule of Pharmaceutical events also
includes CPhI Worldwide, ICSE, P-MEC Europe and InnoPack ; CPhI and
P-MEC India (3-5 December, 2013 at the Bombay Exhibition Centre in
Mumbai); CPhI, ICSE, P-MEC, BioPh and Pharmatec Japan ; CPhI Russia
and IPhEB (16-17 April, 2014 in St Petersburg, Russia); CPhI, P-MEC
and Innopack South East Asia (20-22 May, 2014 in Jakarta, Indonesia);
CPhI Istanbul (4-6 June, 2014, Turkey) and CPhI, Hi and Fi, ICSE,
P-MEC, BioPh and LabWorld China (26-28 June, 2014 at SNIEC, Shanghai,
China).

About CPhI

CPhI drives growth and innovation at every step of the global
pharmaceutical supply chain from drug discovery to finished dosage.
Through exhibitions, conferences and online communities, CPhI brings
together more than 100,000 pharmaceutical professionals each year to
network, identify business opportunities and expand the global
market. CPhI hosts events in Europe, China, India, Japan, Southeast
Asia, Russia and South America co-located with ICSE for contract
services, P-MEC for machinery, equipment & technology, InnoPack for
pharmaceutical packaging and BioPh for biopharma. CPhI provides an
online buyer & supplier directory at CPhI-Online.com and hosts a
global community with news and analysis at PharmaEvolution.com.

For more information visit: http://www.cphi.com

About UBM Live

UBM Live connects people and creates opportunities for companies
across five continents to develop new business, meet customers,
launch new products, promote their brands, and expand their market.
Through premier brands such as TFM&A, Internet World, IFSEC, MD&M,
CPhI, Cruise Shipping Miami, the Concrete Show, and many others, UBM
Live exhibitions, conferences, awards programs, publications,
Websites, and training and certification programs are an integral
part of the marketing plans of companies across more than 20 industry
sectors.

For media enquiries, please contact:
Alex Heeley or Tristan Jervis
De Facto Communications
T: +44(0)207-203-6745 / 6740
E: a.heeley@defacto.com / t.jervis@defacto.com

Photo:
http://photos.prnewswire.com/prnh/20130723/629764-a

ots Originaltext: UBM Live
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