Lavena Holding 1 GmbH sells 25m shares of ProSiebenSat.1 Media AG

Munich (ots) - Kohlberg Kravis Roberts & Co. L.P. (together with
its affiliates, "KKR") and funds advised by Permira ("Permira Funds")
announce that Lavena Holding 1 GmbH ("LH1"), the holding company held
jointly by KKR and the Permira Funds, is intending to sell in the
market a total of 25 million shares of ProSiebenSat.1 Media AG
("ProSiebenSat.1"), by way of an accelerated book building to
institutional investors.

The share sale is another step in the gradual exit of the former
majority shareholders. On July 23 the shareholders of ProSiebenSat.1
have agreed at the Annual General Meeting to merge the two share
classes of ordinary shares and preferred shares. This became
effective on 16 August 2013. After the share class merger, LH1 held
44% of ProSiebenSat.1's share capital. Following the transaction, KKR
and Permira Funds will continue to hold approximately 33%.

The net proceeds from this transaction will be used to repay debt
at the level of LH1. In addition, the transaction will further
strengthen ProSiebenSat.1's liquidity and therewith enhance its
German MDAX index weighting. LH1 has agreed on a customary 90 day
lock-up period.

Book building will start immediately. This press release does not
constitute an offer to sell, and the sale of ProSiebenSat.1's shares
by LH1 does not constitute a public offering.

Disclaimer

Some of the information in this press release may contain
predictions, expectations or forward-looking statements. These
statements may entail known or unknown risks or uncertainties. Actual
results and developments may therefore differ materially from the
expressed expectations and assumptions. The performance of financial
markets, the development of exchange rates, amendments to national
and international laws, in particular concerning tax regulations, may
also have an impact. Except as provided by law, KKR, the Permira
Funds and the Lavena Group, undertake no obligation to update
forward-looking statements.

The preference shares will not be or have not been registered
under the U.S. Securities Act of 1933, as amended (the "Securities
Act") and may not be offered or sold in the United States absent
registration or an applicable exemption from the registration
requirements of the Securities Act.

About KKR

Founded in 1976 and led by Henry Kravis and George Roberts, KKR is
a leading global investment firm with $83.5 billion in assets under
management as of June 30, 2013. With offices around the world, KKR
manages assets through a variety of investment funds and accounts
covering multiple asset classes. KKR seeks to create value by
bringing operational expertise to its portfolio companies and through
active oversight and monitoring of its investments. KKR complements
its investment expertise and strengthens interactions with investors
through its client relationships and capital markets platform. KKR is
publicly traded on the New York Stock Exchange (NYSE: KKR).

For additional information, please visit KKR's website at
www.kkr.com.

About Permira

Permira is a private equity firm with a European heritage and a
global reach. The firm advises funds with a total committed capital
of approximately EUR22 billion. The Permira funds, raised from
pension funds and other institutions, make long-term investments in
companies with the ambition of transforming their performance and
driving sustainable growth. The firm's teams are based in Frankfurt,
Guernsey, Hong Kong, London, Luxembourg, Madrid, Menlo Park, Milan,
New York, Paris, Stockholm and Tokyo. They specialise in five key
sectors of activity: Consumer, Financial Services, Healthcare,
Industrials and TMT. The Permira Funds have made close to 200 private
equity investments since 1985 and are currently invested in 25
companies.

For more information visit: www.permira.com

KKR:
Contact:
Anna Sperber +49.69.92.1874-78

Permira:
Contact:
Ulrich Porwollik +49.69.97.1466-40
Noémie de Andia +44.207.632.1159