Of Monsters and Men and Jake Bugg Rock the World's Only Whiskey and Music Festival in an Irish Distillery

Bushmills, Ireland (ots/PRNewswire) -

Bushmills Live: International indie artists take to the stage at
age-old

distillery

Global stars including Of Monsters and Men and Jake Bugg, together
with friends Foy Vance, Willy Mason and Iain Archer, gave
electrifying performances last night at Bushmills Live - the festival
of handcrafted whiskey and music which took place among the barrels
at the Old Bushmills Distillery.

(Photo: http://photos.prnewswire.com/prnh/20130621/622694-a )

(Photo: http://photos.prnewswire.com/prnh/20130621/622694-b )

(Photo: http://photos.prnewswire.com/prnh/20130621/622694-c )

(Photo: http://photos.prnewswire.com/prnh/20130621/622694-d )

The intimate two-day festival on Ireland's north coast was
attended by just 500 music and whiskey fans from around the world,
including attendees from countries spanning from the USA to Bulgaria
and Portugal to Russia.

Artists more used to playing to crowds of hundreds of thousands,
such as Of Monsters and Men and Jake Bugg, performed a series of
small gigs in centuries-old buildings at the Old Bushmills
Distillery, where the art of whiskey-making has been practiced for
generations.

Of Monsters and Men's Ragnar thorhallsson said: "Last night was
unlike any other gig we've played before. We have performed in many
venues in cities all around the world, but this one, in a whiskey
distillery, was something very special. The atmosphere was great and
we loved it. We would be honoured to play here again."

Jake Bugg added: "I've played many gigs but never thought I'd be
playing in a whiskey distillery and it was pretty cool. Good to see
my mate Iain Archer - happy birthday."

These global superstars were joined by emerging indie artists
Bear's Den and Sons and Lovers, together with David C Clements and
VerseChorusVerse, recipients of the inaugural Bushmills Live Legacy
Fund. This is a trust of GBP20,000 set up by Bushmills(TM) Irish
Whiskey and Third Bar, an artist development company run by last
year's headliner, Snow Patrol's lead singer, Gary Lightbody and Davy
Matchett, curators of the fund.

Master Distiller at the Old Bushmills Distillery, Colum Egan,
said: "This was an incredible night for Bushmills Irish Whiskey and
for music lovers. Last night, we welcomed both globally-established
artists and emerging talent to our home on Ireland's north coast.
Their music, like our whiskey, represents the very best in hand
craftsmanship. He added: "It was fantastic to see so many friends
come to the distillery, enjoy the music and of course share a glass
of Bushmills."

NOTES TO EDITORS

For further photographs go to Facebook:
http://facebook.com/bushmills1608

Twitter: @BushmillsGlobal [http://www.twitter.com/BushmillsGlobal
]

Hashtag: #BushmillsLive

Tickets to Bushmills Live were not available for sale but were won
via a competition on Facebook. To find out more, visit
http://facebook.com/bushmills1608.

BUSHMILLS LIVE ARTIST INFORMATION

About Of Monsters and Men

http://www.ofmonstersandmen.com

About Jake Bugg

http://www.jakebugg.com

About Willy Mason

http://www.willymason.net

About Bear's Den

http://www.musicglue.com/bearsdenmusic

About Iain Archer

http://www.iainarcher.co.uk/modules/news

About Foy Vance

http://www.foyvance.com

About Sons and Lovers

http://www.sons-and-lovers.com

About David C Clements:

http://davidcclements.bandcamp.com

ABOUT VERSECHORUSVERSE

http://soundcloud.com/vcvtony

ABOUT BUSHMILLS IRISH WHISKEY

With a heritage rooted in authenticity and quality, Bushmills
Irish Whiskey is produced, aged and bottled at Ireland's oldest
working Whiskey distillery in the village of Bushmills in County
Antrim on the far north coast of Ireland. The Old Bushmills
Distillery uses 100% malt barley to make triple distilled malt
whiskey, which is what creates the rich, mellow and distinct flavour
that is the house style. The Bushmills portfolio includes: Bushmills
Irish Whiskey; Black Bush, Bushmills 10 Year Old Single Malt,
Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt,
Bushmills 1608 and now Bushmills Irish Honey.

BUSHMILLS LIVE VIDEO: http://www.youtube.com/watch?v=ZjyzNFGuRmo

To launch the festival, Bushmills commissioned some artisans to
make a 3D art installation that depicts the Bushmills Live poster
using materials inspired by the handcrafted whiskey and music at the
heart of the festival. The master craftsmen who cemented their
friendship when creating the stage set for a hugely popular American
television epic that was filmed in Belfast - used 254 casks, 250
bottle tops, 30 bottles of whiskey, five metres of AMP wiring and
four guitars to handcraft the 10ft by 16ft installation artwork.

ABOUT DIAGEO

Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
beer and wine categories. These brands include Johnnie Walker, Crown
Royal, JepsilonB, Buchanan's, Windsor and Bushmills whiskies,
Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys,
Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the New
York Stock Exchange (DEO) and the London Stock Exchange (DGE). For
more information about Diageo, its people, brands, and performance,
visit http://www.diageo.com. For Diageo's global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit http://www.DRINKiQ.com.

Celebrating life, every day, everywhere.

Photo:
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ots Originaltext: BUSHMILLS Irish Whiskey
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For information contact: Claire Lorimer,
Claire.Lorimer@smartscommunicate.com, +44-289039-5512