DGAP-Adhoc: DEAG Deutsche Entertainment Aktiengesellschaft strengthens market position in Switzerland

DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Alliance

03.06.2013 08:52

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Ad hoc announcement according to §15 WpHG (Securities Trading Act)

DEAG strengthens market position in Switzerland

* Cooperation agreement entered into with ABC Productions AG

* Business expansion mainly for Rock/Pop, Family Entertainment and
Corporate Events

* Executive Board expects more than doubling of results versus prior year
for 2013

Berlin, June 03, 2013 - DEAG Deutsche Entertainment AG (ISIN DE000A0Z23G6)
strengthens its market position in Switzerland through a cooperation
agreement between the Good News Group and ABC Productions AG. This
cooperation agreement regulates the joint approach of the two partners at
the production and marketing of concerts and events. The Good News Group
and ABC Productions will pool their resources and act together based on the
best possible utilisation of synergies. The Good News Group, led by Gérard
Jenni as CEO, who acted already as director of the Zurich Hallenstadion
arena from 2003 to 2007 and managing director of the Good News subsidiary
B+R Event AG, sees enlarged business opportunities in Switzerland as a
result of the cooperation, mainly in the fields of Rock/Pop, Family
Entertainment and Corporate Events. In the Classical Music business DEAG
will continue to operate and expand the business in Switzerland exclusively
through the successful joint venture with Ringier, The Classical Company
AG.

With the longstanding and strong business partner Ringier, a good concert
pipeline and the partnership with ABC Productions, led by André Béchir,
DEAG anticipates at least a doubling of results on the Swiss market in
2013. This will have a direct impact on the consolidated balance sheet of
DEAG. The already well booked highlights of Good News and Starclick in June
and July include concerts by Rihanna, Depeche Mode, Kiss, Alicia Keys, Bon
Jovi, Die Toten Hosen or Bruce Springsteen. At the Moon & Stars Festival in
Locarno in July yet another successful event will be staged with artists
such as Green Day, Zucchero and Neil Young's Crazy Horse. For 2014, too,
top-selling events, e.g. with Otto, André Rieu or Apassionata are already
on sale and a continuation of the Moon & Stars Festival has already been
decided.

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Information and Explaination of the Issuer to this News:

Prof. Peter L.H. Schwenkow, CEO of DEAG, comments: 'We gather pace with our
activities in Switzerland. Gérard Jenni gives the right impetus for a
highly competitive positioning. With André Béchir we continue to have a
familiar partner, who accompanied the successes of Good News in the past.
Ringier as a leading media house is a reliable partner for us in all areas
in Switzerland. Consequently, we are confident as far as the operational
development in Switzerland in 2013 and beyond is concerned.'

DEAG Deutsche Entertainment AG
The Executive Board

For further information please contact:
Axel Muehlhaus
edicto GmbH
Eschersheimer Landstr.42
60322 Frankfurt/M
Germany
Tel: +49-69-90 550 552
Fax: +49-69-90 550 577
Email: deag@edicto.de

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Language: English
Company: DEAG Deutsche Entertainment Aktiengesellschaft
Potsdamer Straße 58
10785 Berlin
Germany
Phone: +49-30-810 75-0
Fax: +49-30-810 75-519
E-mail: deag@edicto.de
Internet: www.deag.de
ISIN: DE000A0Z23G6
WKN: A0Z23G
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Düsseldorf, Hamburg, München, Stuttgart

End of Announcement DGAP News-Service

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