EANS-News: Identive Group Inc. / Identive Announces New Game Changer for Machine to Machine - M2M Applications

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Subtitle: GameChangR™ makes it easy to add RFID – and a richer user
experience – to electronic games

Marketing

SANTA ANA, Calif. and ISMANING, Germany, January 23, 2013 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of solutions and services for the identification, security
and RFID industries, today announced GameChangeR™, an innovative
developers' solutions kit that enables the rapid creation and
integration of contactless radio frequency identification (RFID)
technology into electronic games without the need for specialist RFID
knowledge. RFID allows physical objects to interact with virtual
environments for a richer user experience.

"Increasingly, people are interested in creating interactions between
their physical environment and the virtual world. In areas such as
electronic gaming, this is fueling demand for M2M solutions that
allow a device, such as a game piece, to deliver information about
itself to a software application, such as an electronic game, that
determines how the piece will be used in the game and also allows the
game to change the characteristics of the piece by storing new
information on it," explained Dr. Manfred Mueller, COO Identification
Products for Identive Group. "Identive's GameChangeR development kit
leverages Identive's expertise so developers can easily incorporate
RFID into electronic games with the addition of instant, contactless
communications and memory capabilities to game pieces."

Michael Ganzera, vice president of Marketing for Identive added, "Our
new RFID development kit truly is a game changer for developers,
because it allows them to create dynamic and interactive gaming
experiences using RFID technology, with no prior RFID experience.
This ability to deliver what the market needs springs from Identive's
unique ability to address the entire value chain of RFID, from tags
to readers to complete solutions."

The GameChangR RFID solutions development kit comes with a
specially-configured RFID reader, three GameChangeR tags and a USB -
UART converter. The 13.56MHz, ISO14443A reader exposes a
simple-to-use, high-level API that allows developers to interact with
the GameChangeR RFID tags in a protected manner, and with no
knowledge or prior experience working with RFID technology. Both the
reader and the pre-initialized GameChangeR tags are configured to
work only with each other, which ensures integrity of the tag content
and protection of the gaming experience in a given ecosystem.
Identive currently is accepting orders for the GameChangeR
development kit for shipment in February.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English