EANS-News: Nordex SE / Nordex: Profitable growth underpinned by a new corporate strategy

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Strategic management decisions

Subtitle:
• Focused sales strategy
• New turbines with cost-optimized design
• Strengthening of the purchasing department

Hamburg (euro adhoc) - Hamburg, 13 September 2012. "Over the next
five years, we want to increase our annual sales to around EUR 1.5
billion and generate a margin of over 5 percent," says Dr. Jürgen
Zeschky (52), CEO of Nordex SE. The group is aiming for sales of up
to EUR 1.1 billion in the current year. Seven months after taking up
his position, Zeschky together with the other members of the
Management Board unveiled the wind turbine manufacturer's new
corporate strategy. With a sales strategy targeted at selected
customer groups and market segments, Nordex plans to grow at a
slightly faster rate than the market as a whole over the next few
years. The analysts at MAKE Consulting expect sales volumes in the
wind power industry to expand by 6% on average p.a. in the medium
term.

Looking forward, Nordex's target customers will comprise large
utilities and increasingly also smaller developers as well as
mid-size operators and private equity investors. The latter group
will be a particular focus of the "Project Development" business
unit. This distribution channel is to grow more quickly than
conventional new business. Nordex is strengthening its skills in
turn-key management for this business in particular so that it is
able to supply a greater volume of turnkey wind farms. The company
plans to harness additional growth potential from the service
business and is expanding its activities in this area accordingly.
Chief Customer Officer Lars Bondo Krogsgaard explains: "We are
currently generating attractive margins in this segment in particular
and are thus able to make an important contribution to improving our
profitability."

Further significant initiatives include strengthening of the
purchasing and engineering departments. Thus, Nordex wants to lower
its product costs by a double-digit percentage. To this end,
suppliers are to be integrated closely in the product development
process. Explains Jürgen Zeschky: "In engineering and also in our
partnerships with our suppliers, the goal must always be to strike an
intelligent balance between costs, quality and efficiency." In this
connection, Nordex will concentrate on the development of wind
turbines which are capable of operating at grid parity and competing
internationally with fossil-fuel power stations. "The launch of the
Nordex N117 marked the beginning of a new product cycle. This turbine
is enjoying great success due to its efficiency in light wind
locations. We must now increase product development speed," Zeschky
adds.

Chief Financial Officer Bernard Schäferbarthold is also optimistic:
"Looking ahead over the next few years, we are aiming for a neutral
free cash flow." This will be underpinned by strict working capital
management, a strategy which has already proved to be successful in
the first quarters of the year.

As part of its reorientation, the company has decided to reduce the
size of its Management Board to three members. Accordingly,
responsibility for operations will pass to CEO Jürgen Zeschky, who
has ceded a number of administrative functions to the CFO.

Further inquiry note:
Felix Losada
Tel.: +49 (0)40 300 30 1141
flosada@nordex-online.com

end of announcement euro adhoc
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company: Nordex SE
Langenhorner Chaussee 600
D-22419 Hamburg
phone: +49 (0)40 30030-1000
FAX: +49 (0)40 30030-1101
mail: info@nordex-online.com
WWW: http://www.nordex-online.com
sector: Alternative energy
ISIN: DE000A0D6554, DE0000A0D66L2
indexes: TecDAX, CDAX, HDAX, Prime All Share, Technology All Share, ÖkoDAX
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
regulated dealing/prime standard: Frankfurt
language: English