EANS-News: Identive Group Inc. / Identive's Cashless Payment System Expands into New Markets

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Marketing

Subtitle: Payment Solution selected for music festivals in Norway and
Switzerland; First stadium win in Holland

SANTA ANA, Calif., ISMANING, Germany, August 20, 2012 (euro adhoc) -
Identive Group, Inc., a provider of products and services for the
identification, security and RFID industries (NASDAQ: INVE;
Frankfurt: INV), announced today that use of its cashless payment
system for concessions is expanding this summer to music festivals in
Europe and the Rat Verlegh Stadium in Breda, The Netherlands. This
latest milestone follows Identive's successful launch of tomPAY™
contactless payment technology at large hospitality events during the
2012 London Olympics:

Identive offers its concession-focused cashless payment system
through its payment solution subsidiary, which provides RFID-based
contactless cards and readers, software, equipment, installation
management and transaction services that enable visitors to
experience short wait times for purchases at concerts and sporting
events across Europe.

Rat Verlegh Stadium in Breda is home to the Dutch first league soccer
club, NAC Breda, and implemented Identive's cashless payment solution
in order to speed payment transactions for visitors at the
19,000-capacity venue. This is the 14th stadium to use Identive's
card-based cashless payment solution and the first in Holland. The
cashless payment system is sized to include 60 cash registers and 16
handheld terminals and will run on payment solution's transaction
management software. In order to make each transaction as swift and
efficient as possible, drinks or snacks can only be purchased using
Identive's contactless cash cards. Visitors can purchase or top up
cards with cash value at various stations within the stadium. payment
solution also is providing data hosting and clearing processes for
transactions made at the stadium through its own data center in
Hamburg, Germany. The new cashless payment system was introduced to
soccer fans during NAC Breda's first home match of the season against
FC Twente Enschede on August 18, 2012.

payment solution also provided cashless payment systems for visitors
at three popular music festivals in Europe this summer, which allowed
guests to purchase food, drinks and festival merchandise using
colorful wristbands equipped with RFID chips. The wristbands also
acted as return access passes, allowing visitors to enjoy the
festivals for multiple days without having to wait in long entry
lines. Festivals using the cashless payment system included Openair
St. Gallen, held June 28 - July 1 in St. Gallen, Switzerland;
Gurtenfestival, held July 12 - 15 in Bern, Switzerland; and
Slottsfjell, held July 19 - 22 in Tønsberg, Norway.

"Rat Verlegh Stadium decided to replace its coin-based processes with
our cashless system in order to improve the overall experience for
soccer fans and concert visitors while at the same time increasing
concession volume and revenue," said Sascha Busse of payment
solution. "We are pleased to expand our innovative payment system to
The Netherlands with our new stadium deployment in Breda, and to gain
a foothold in the emerging festival market."

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

About payment solution payment solution, a subsidiary of Identive
Group, Inc. (NASDAQ: INVE; Frankfurt, INV), provides complete and
truly integrated payment solutions for stadiums, arenas, theme parks
and other venues for leisure and entertainment. Using
multi-functional customer cards based on RFID contactless chip
technology and comprehensive management software, the system ensures
the seamless interaction of all relevant components such as
ticketing, access, point-of-sale and parking. Through increased
convenience for guests and visitors, faster transactions and enhanced
marketing options, payment solution customers enjoy higher revenue
and profit.

Further inquiry note:
payment solution:
Frederik Herr, + 49 (0) 40 24 42 41 3-14, Frederik.Herr@paymentsolution.biz

Identive:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 (0) 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English