EANS-News: Identive Group Inc. / Identive Provides Secure ID Solutions at London 2012 Olympics

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Marketing

Subtitle: Innovative technology includes entry systems for IOC
members and guests at the Olympic Club and cashless payment for
100,000 visitors at Alexandra Palace hospitality events

LONDON, England, July 26, 2012 (euro adhoc) - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products and services
for the identification, security and RFID industries, today announced
that it is providing innovative contactless entry and payment
solutions at prestigious hospitality venues during the London 2012
Olympic Games.

Identive's Polyright visitor management solution will enhance
security for up to 10,000 visitors to the Olympic Club, located next
to the stadium in the Olympic Park. The solution includes the
issuance of personalized gold, silver or bronze contactless ID badges
for International Olympic Committee (IOC) members, VIPs, invited
guests and staff. The badges grant secure entry to the Club and are
being deployed in conjunction with Identive's Polyright identity
management system, which includes gate control, monitoring
capabilities and support services.

In cooperation with the leading Dutch bank Rabobank, Identive is
providing multi-use cashless payment cards for more than 100,000
visitors at Heineken House hospitality events held at the prestigious
Alexandra Palace. As previously announced, the contactless cards
utilize Identive's innovative tomPAY™ near field communication (NFC)
tag technology, which allows them to be used both as conventional
cashless payment cards and as NFC payment stickers for mobile
phones. The cards also are compatible with the Company's Multicard
Cashless Betalen™ mobile payment solution, which is widely deployed
in the Netherlands. Dutch Olympic visitors who obtain an Identive
cashless payment card will be able to peel off the NFC tag, affix it
to their mobile devices and download Cashless Betalen apps to enroll
on their return home. Identive expects the total number of Cashless
Betalen users to exceed 200,000 this summer.

"We are very pleased to provide some of our latest technology
products and solutions for the use of visitors to the Olympics,"
commented Ayman S. Ashour CEO and chairman of Identive Group. "It is
particularly exciting that the first broad deployment of our tomPAY
mobile payment products and our new Polyright identity management
systems are taking place at Olympic venues. Identive's growth in the
consumer ID market and in particular multi-application environments
has been an important part of our strategy, and we are seeing
increased demand for our secure ID solutions at large events, from
summer festivals across Europe to the London Olympics."

Additional details on the products and solutions provided by Identive
will be available on www.askidentive.com and the Company will also be
providing additional information though its social media channels
during the London 2012 Olympic Games. Follow Identive on Twitter:
@IdentiveGroup, @IdentivePayment and @IdentiveNFC.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Further inquiry note:
Media:
Brooke Grigsby, bgrigsby@identive-group.com, +1 415-200-4546 ext 6008

Investors:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English