EANS-News: Identive Group Inc. / INNOVATIVE IDENTIVE PAYMENT TAG FOR MOBILE PHONES USED AT LONDON 2012 OLYMPICS

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Marketing

Subtitle: Unique tomPAY™ NFC tag enables mobile contactless payment
for 100,000 visitors at London Olympic hospitality events

London, England, July 25, 2012 (euro adhoc) - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products and services
for the identification, security and RFID industries, today announced
that its innovative tomPAY™ NFC tag technology is being deployed and
used for a payment application at large hospitality events at the
Olympics.

tomPAY™ features a unique remove and stick form factor that allows it
to be manufactured using standard ISO PVC card manufacturing process.
tomPAY™ can be used as conventional contactless cashless payment card
or the NFC Tag portion can be peeled off and affixed to a mobile
phone. When placed on a mobile device, tomPAY™ enables contactless
mobile payments and also can be used for loyalty or other
applications. tomPAY™ can be adapted to support EMV-compliant
(SDA/DDA) chips, opening new opportunities for card makers and
issuers to provide their customers with an EMV-enabled tap-and-go
experience.

"We are excited that our new tomPAY™ product is used at a major event
like the London Olympics shortly after its launch a few weeks ago. We
are gratified that tomPAY™ has been accepted and is expected to be
used by up to 100,000 visitors for mobile payment at hospitality
events in London," said Dr. Manfred Mueller, COO of Identification
Products for Identive. "This is a great occasion to showcase our
innovative NFC tags and our proprietary patented and patent pending
technology in a challenging environment with a large number of users
and daily transactions."

Identive developed its patented tom™ technology ("tag on metal") to
overcome the issues inherent to RFID performance when in contact with
metal surfaces. The performance of conventional RFID tags is
adversely affected by exposure to interference generated from metals,
such as the components of mobile phones.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: tom™ is a registered trademark and tomPAY™ is a trademark of
Identive Group, Inc. All other trademarks are the property of their
respective owners.

Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English