EANS-Voting Rights: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

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Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Announcement according to Article 25a, Section 1 of the WpHG (financial/other
instruments)

Person/company obliged to make the notification:
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Name: DekaBank Deutsche Girozentrale
Place: Frankfurt/Main
State: Germany

We have received the following voting rights notification pursuant to section
25a para. 1 WpHG on May 14, 2012:

1. Listed Company (Issuer):
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

2. Company subject to notification obligation (Notifier):
DekaBank Deutsche Girozentrale
Country: Germany
Seat: Frankfurt/Main

3. Reason for notification: exceeding threshold due to acquisition/sale

4. Threshold crossed or reached: 5%

5. Date at which the threshold is crossed or reached: 08.05.2012

6. Total amount of voting rights: 7.97% (equals: 16,665,236 voting rights)

7. Detailed information on the voting rights proportion:
Voting rights proportion based on (Financial/other) instruments purs. to sec.
25a WpHG: 2.27% (equals 4,750,000 voting rights)

Voting rights proportion based on (Financial/other) instruments purs. to sec. 25
WpHG:
0.96% (equals 2,000,000 voting rights)

Voting rights proportion purs. to sections §§ 21, 22 WpHG: 4.74% (equals
9,915,236 voting rights)

8. Detailed information on (financial/other) instruments pursuant to Section 25a
WpHG:

Cash Settled Equity Swap Expiration date May 18, 2012
Cash Settled Equity Swap Expiration date May 18, 2012
Cash Settled Shares Future Expiration date May 18, 2012

Furthermore, we received the following notification of voting rights pursuant to
Section 25a para. 1 WpHG on May 15, 2012:

1. Listed Company (Issuer):
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

2. Company subject to notification obligation (Notifier):
DekaBank Deutsche Girozentrale
Country: Germany
Seat: Frankfurt/Main

3. Reason for notification: falling below threshold due to acquisition/sale

4. Threshold crossed or reached: 5%

5. Date at which the threshold is crossed or reached: 09.05.2012

6. Total amount of voting rights: 2.27% (equals: 4,750,000 voting rights)

7. Detailed information on the voting rights proportion:
Voting rights proportion based on (Financial/other) instruments purs. to sec.
25a WpHG: 2.27% (equals 4,750,000 voting rights)

Voting rights proportion based on (Financial/other) instruments purs. to sec. 25
WpHG:
0.00% (equals 0 voting rights)

Voting rights proportion purs. to sections §§ 21, 22 WpHG: 0.00% (equals 0
voting rights)

8. Detailed information on (financial/other) instruments pursuant to Section 25a
WpHG:

Cash Settled Equity Swap Expiration date May 18, 2012
Cash Settled Equity Swap Expiration date May 18, 2012
Cash Settled Shares Future Expiration date May 18, 2012

Herzogenaurach, May 18, 2012

adidas AG
The Executive Board

Further inquiry note:

end of announcement euro adhoc
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issuer: adidas AG
Adi-Dassler-Str. 1
D-91074 Herzogenaurach
phone: +49 (0)9132 84-0
FAX: +49 (0)9132 84-2241
mail: investor.relations@adidas-Group.com
WWW: http://www.adidas-Group.de
sector: Recreational & Sports goods
ISIN: DE000A1EWWW0
indexes: DAX, CDAX, HDAX, Prime All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English