EANS-Voting Rights: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

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Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Announcement according to Article 21, Section 1 of the WpHG (share)

1) BlackRock Group Limited, London, United Kingdom, notified us pursuant to
article 21 section 1 WpHG on May 2, 2012 that the percentage of voting rights
held by them in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074
Herzogenaurach, has fallen below the threshold of 3% on April 25, 2012 and on
this date amounted to 2.90% (6,072,156 shares with voting rights).

2.90% (6,072,156 shares with voting rights) of these voting rights are to be
attributed to BlackRock Group Limited pursuant to article 22 section 1 sentence
1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

2) BlackRock International Holdings, Inc., New York, NY, USA, notified us
pursuant to article 21 section 1 WpHG on May 2, 2012 that the percentage of
voting rights held by them in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse
1, 91074 Herzogenaurach, has fallen below the threshold of 3% on April 26, 2012
and on this date amounted to 2.92% (6,103,341 shares with voting rights).

2.92% (6,103,341 shares with voting rights) of these voting rights are to be
attributed to BlackRock International Holdings, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

3) BR Jersey International Holdings, L.P., St. Helier, Jersey, United Kingdom,
notified us pursuant to article 21 section 1 WpHG on May 2, 2012 that the
percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has fallen below the threshold of
3% on April 26, 2012 and on this date amounted to 2.92% (6,103,341 shares with
voting rights).

2.92% (6,103,341 shares with voting rights) of these voting rights are to be
attributed to BR Jersey International Holdings, L.P. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

Herzogenaurach, May 4, 2012

adidas AG
The Executive Board

Further inquiry note:

end of announcement euro adhoc
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issuer: adidas AG
Adi-Dassler-Str. 1
D-91074 Herzogenaurach
phone: +49 (0)9132 84-0
FAX: +49 (0)9132 84-2241
mail: investor.relations@adidas-Group.com
WWW: http://www.adidas-Group.de
sector: Recreational & Sports goods
ISIN: DE000A1EWWW0
indexes: DAX, CDAX, HDAX, Prime All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English