European Commission Inspires Europeans to Achieve New Year Resolution: Quitting Smoking for Good

Brussels (ots/PRNewswire) -

New Year Brings New Way of Tackling Smoking for
Thousands

2012 looks set to be the best year yet as the European Commission
offers new thinking and support to quit smoking with their innovative
campaign "Ex-Smokers are Unstoppable". A New Year is a new start -
and the European Commission is dedicated to helping smokers across
the European Union to become Unstoppable; finally stopping smoking
and enjoying a better life. According to a recent survey, nearly 80%
of people who make New Year's resolutions will fail to stick to them,
as many lose motivation and focus instead on the downside of not
achieving their goals.[1]

Uniquely, "Ex-smokers are Unstoppable" offers an inspiring and
motivating approach to quitting smoking, inviting smokers to think
again about the benefits of giving up cigarettes, which include
better health, better social interaction, more money and of course a
better quality of life. In less than half a year over 150,000 smokers
in European Union have registered with the European Commission's
innovative digital tool iCoach, launched in June 2011. This
step-by-step personalised support tool has already helped thousands
of smokers across the EU to quit and aims to support thousands more
to achieve their New Year's resolutions and become unstoppable
ex-smokers in 2012.

iCoach offers:

- Personalised tips and advice to support smokers to kick the habit
- Regular emails to provide support at every step of the journey to a smoke-free
life
- A forum to allow smokers to support each other and share their own inspiring
stories
- Graphs showing the user's progress towards their end goal: becoming an
Unstoppable ex-smoker

"I am delighted that "Ex-Smokers are Unstoppable" has helped
150,000 smokers so far," said Commissioner Dalli. "We look forward to
supporting many more thousands of smokers to achieve their goal of a
smoke-free life in 2012. As we enter this new year, there is an
opportunity to make 2012 the best year it can be as the "Ex-smokers
are Unstoppable" campaign will be even bigger and better. I gave up
smoking myself some years ago and I really understand just how great
it feels to be an ex-smoker."

For more information please visit:

http://www.becomeunstoppable.eu

The Public Health Portal of the European Union

http://health.europa.eu [https://pimlico.hhealth.com/owa/redir.a
spx?C=d8dc8b8329804380a637aff5c74ec4f6&URL=http%3a%2f%2fhealth.europa
.eu ]

The Public Health website of the European Commission

http://ec.europa.eu/health/tobacco/policy/index_en.htm [https://
pimlico.hhealth.com/owa/redir.aspx?C=d8dc8b8329804380a637aff5c74ec4f6
&URL=http%3a%2f%2fec.europa.eu%2fhealth%2ftobacco%25 ]

[1]Blame It on the Brain: The latest neuroscience research
suggests spreading resolutions out over time is the best approach [h
ttp://online.wsj.com/article/SB10001424052748703478704574612052322122
442.html ], Wall Street Journal
[http://en.wikipedia.org/wiki/Wall_Street_Journal ], December 26,
2009 Available online: http://online.wsj.com/article/SB10001424052748
703478704574612052322122442.html

ots Originaltext: European Commission
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Mathilde Burnouf, Tonic Life Communications - Tel:
+44(0)20-7798-9928