Zain Kuwait Selects Turkcell Technology as Campaign Management Solution Provider

Istanbul (ots/PRNewswire) -

Turkcell Technology; one of the leading R&D Companies in Turkey,
and 100% subsidiary of Turkcell , today announced that Zain Kuwait,
the leading mobile operator in Kuwait, has selected its Campaign
Management System as a tool for extending more personalized offers to
its customers, while saving on the huge operational effort involved.

The Turkcell Technology Campaign Management System is an
all-in-one and intuitive solution enabling telecommunication
companies to optimize their marketing efforts, offer consistent
customer service across multiple channels and build a more profitable
customer dialogue by creating automated marketing processes. In
addition, the Turkcell Technology Campaign Management System
introduces tailor-made telecom-specific features, modular
infrastructure and generic integration, allowing telecom companies to
easily integrate and customize the system to comply with ever
changing business needs.

"We have deployed Turkcell Technology's Campaign Management
System at Zain Kuwait, and our teams have been using it since
November 2011. We are very pleased with the performance of the
Turkcell Technology team during and after deployment, and are
receiving positive feedback from both marketing and operation
groups," said Yaqoub Y. Khajah, Zain Kuwait Chief Technical Officer.
"With this tool, we will dramatically simplify operations, reduce
operating expenditures, and offer our customers the most relevant
services personalized for their specific needs, thereby retaining our
competitive edge."

Vasfi Nejat Somay of Turkcell Technology has said that "As part
of this project, we have deployed our Campaign Management System and
performed its seamless integration to Zain Kuwait's back-end systems
with the support of Zain Kuwait and Netas teams. The Turkcell
Technology Campaign Management System will provide Zain Kuwait with
intelligent tools for each process in a campaign life cycle: campaign
analysis, customer targeting, campaign planning, execution,
fulfillment and response gathering."

About Zain Group

Zain is a leading telecommunications operator across the Middle
East providing mobile voice and data services to over 41.4 million
active customers as of September 30, 2011. With a commercial presence
in 7 countries, Zain operates in the following countries: Bahrain,
Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and is currently rolling
out its network in South Sudan. In Lebanon, the company manages
'mtc-touch' on behalf of the government. In Morocco, Zain has a 15.5%
stake in Wana Telecom, now branded 'INWI', through a joint venture.
Zain is listed on the Kuwait Stock Exchange .

For more information, please email info@zain.com or

visit: http://www.zain.com; http://www.facebook.com/zain;
http://www.twitter/zain; http://www.youtube.com/zain

For more on Zain Kuwait: http://www.kw.zain.com;
http://www.facebook.com/q8zain; http://www.twitter/zainkuwait

About Turkcell Technology

From assisting the operation of telecom network resources, to
improving business-oriented intelligence, Turkcell Technology's
experts provide an expanding portfolio of packaged and custom
solutions for telecom network operators. Through integrated
intelligence and high performance capabilities, Turkcell Technology
enhances functions and services needed for SIM Asset and Services
Management, Mobile Financial Services, NFC, Roaming, Value Added
Services, Mobile Advertising, and Campaign Management. The company,
based in Gebze, Turkey employs more than 400 high quality engineers,
and has more than 15 years of experience in software development,
with its solutions applied and proven at many mobile network
operators.

For more information, visit Turkcell Technology on:
http://www.turkcelltech.com.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in
Turkey, with 34.4 million subscribers and a market share of
approximately 53% as of September 30, 2011 (Source: Operator's
announcements as of September 30, 2011). Turkcell is a leading
regional player, with market leadership in five of the nine countries
in which it operates with its approximately 63.3 million subscribers
as of September 30, 2011. The company covers approximately 87% of the
Turkish population through its 3G and 99.07% through its 2G
technology supported network. It has become one of the first among
the global operators to have implemented HSDPA+ and achieved a 42.2
Mbps speed using the HSPA multi carrier solution. Turkcell reported a
TRY2.5 billion (US$1.5 billion) net revenue with total assets of
TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has
been listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey.

Read more at http://www.turkcell.com.tr

For further information please contact Turkcell
Nihat Narin, Investor and International Media Relations
Tel: + 90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr
http://www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on
twitter by clicking on the link below.

http://twitter.com/TurkcellNews

ots Originaltext: Turkcell
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