EANS-News: Identive Group Inc. / Identive Unveils New Product Branding

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Marketing

PARIS, France, November 15, 2011 (euro adhoc) - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products and services
for the identification, security and RFID industries, today at the
2011 CARTES & IDentification exhibition unveiled new product branding
designed to leverage the growing breadth and depth of the Company´s
technology and solutions across the value chain of the Secure ID
market.

Highlights of the new branding include:

• Rebranding of Identive´s product brands under a single group-wide brand.
SCM Microsystems and Arygon Technologies have for nearly 18 months operated
under a unified organization within Identive´s ID Infrastructure division and
now will offer their market-leading RFID, contactless and contact-based smart
card reader technology and solutions under the Identive brand.
• Smartag, TagStar and ACiG Technology, which have operated for nearly one
year as the Transponder division of Identive, will be now offering their RFID
solutions under the Identive brand.
• Hirsch Electronics will adopt the brand Hirsch Identive and will
continue to offer security and identity management solutions to enterprise,
institutional and government clients worldwide.
• Identive´s cloud-based Identity as a Service (SaaS) offering will
continue under the idOnDemand brand and integrated ID solutions for single card
solutions, payment applications and identification systems will continue under
the Multicard brand.
• Identive is adopting a new corporate logo, emphasizing the Company´s
focus on providing products, services and solutions along the entire Secure ID
value chain.

"Consolidating our RFID and IT security products under a single
market brand is the most recent step in our ongoing process to
establish Identive as the signature company in Secure ID. It enhances
our ability to provide products, solutions and services to a broader
range of customers along the ID value chain," said Ayman S. Ashour,
chief executive officer and chairman of Identive. "Since the
formation of Identive in January 2010, our size, scale and success
have increased across virtually all facets of the company. This has
enabled a more positive presence with customers and a stronger
position with suppliers and industry partners."

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world´s signature company in Secure ID. The
company´s products, software, systems and services address the
markets for identity management, physical and logical access control,
NFC and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.

Further inquiry note:
Ms. Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English