Alex Payne Joins PokerStars as Chief Marketing Officer

Douglas, Isle Of Man (ots/PRNewswire) -

- Latest Appointment Rounds Out New Senior Leadership Team Built
Over the Last 12 Months

PokerStars today announced that Alex Payne has joined the
entertainment and technology company as Chief Marketing Officer
responsible for all aspects of consumer marketing across the
business. Payne will lead all central and regional marketing
organizations at PokerStars and be based in the Isle of Man. Payne
was hired following an eight-month international search conducted by
a leading executive search firm.

Payne will be responsible for the company's brand and
advertising, TV programming productions and media buying, online
marketing including paid search, organic search, social media,
regional customer relationship management and acquisition, conversion
and retention campaigns for online and live poker players.

"I'm delighted to be joining PokerStars," Payne said. "I am
joining an outstanding business, which is the clear leader in its
category and has enormous potential ahead of it. Moreover, it's a
product in which I have a huge personal passion."

Payne joins PokerStars from Microsoft, where he has spent the
last 11 years. During this time he has held a wide variety of
national, regional and global marketing roles including new product
development, strategy & planning and product marketing. Most recently
Payne held the position of Sales & Marketing Director for Bing in the
UK, where he kick-started the UK search business, building a new team
and adopting a new growth strategy that included innovative
advertising and the use of celebrities. Over the past year the
business has seen double-digit revenue growth, helping Bing to win
market share directly from its key competitors.

Other key achievements at Microsoft include creating a US
industry standard for online ads with Yahoo! and AOL, launching
Windows 7 in Europe, making it the fastest-selling OS ever, and
holding market share on Internet Explorer following the European
Commission's ruling that all Windows users be offered a choice of
competitive browsers.

Prior to Microsoft, Payne, who holds an MBA from INSEAD, spent
ten years in advertising agencies, including OgilvyOne (formerly
Ogilvy & Mather Direct) and EHS Brann (formerly Evans Hunt Scott).

About PokerStars

PokerStars operates PokerStars.com [http://www.pokerstars.com ],
the world's most popular online poker site, and serves the world's
largest poker community with more than 48 million registered members.
It's the first choice of the world's top players, with more daily
tournaments than anywhere else, and with the best security online.
More hands have been dealt on PokerStars.com than any other site;
that's over 65 billion hands and more than 410 million tournaments
played.

PokerStars.com operates worldwide under license from the Isle of
Man government. Recent additions to the PokerStars family include
PokerStars.fr, which operates in France under the French government
license, as well as PokerStars.it, which operates in Italy under the
Italian government license, and PokerStars.ee, which operates in
Estonia under the Estonian government license.

PokerStars.com stages some of the biggest online poker
tournaments in the world, including the World Championship of Online
Poker (WCOOP) and the Spring Championship of Online Poker (SCOOP),
and is the official sponsor of some of the biggest live poker
tournaments in the world, including the European Poker Tour (EPT),
the PokerStars Caribbean Adventure (PCA) and the UK & Ireland Poker
Tour (UKIPT).

PokerStars.com is also home to a team of sponsored players known
as Team PokerStars Pro. This elite group of players travel the world
competing in international tournaments. For a complete list, visit
the Team PokerStars.com Pro home page.

Contact: Mark Stuart - mark_stuart@pokerstars.com -
+44(0)20-73193051

ots Originaltext: PokerStars.com
Im Internet recherchierbar: http://www.presseportal.de

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