EANS-News: Identive Group Inc. / Identive Group to Supply Over One Million NFC Tags for Global Smartphone Campaign

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Marketing

Santa Ana and Ismaning, Germany - July 29, 2011 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE, Frankfurt: INV), a provider of
products, services and solutions for the identification, security and
RFID industries, today announced its selection by a leading mobile
handset manufacturer to design and supply more than one million near
field communication (NFC) tags over the next six months. The tags
will be included in-box with each purchase of an NFC-enabled smart
phone to enhance consumers´ day-to-day mobile experience with a
variety of NFC applications.

"Using the NFC tags is easy," explained Scott Austin, international
sales vice president for Identive´s Transponder Division. "Touching
the phone to an NFC tag automatically triggers on-phone NFC
applications, such as linking to a web address or URL, dialing a
specific phone number, or having a map pop up to show nearby points
of interest. Including the tags in-box is a great way to introduce
NFC applications to consumers. We are excited to help pioneer
innovative consumer programs that promote the use of NFC for mobile
applications."

The industry standard NFC tags incorporate Identive´s proprietary
antenna design and RFID inlay manufacturing technology and can be
read with any standard NFC phone. The tags will be delivered through
Identive´s Smartag subsidiary.

"The promise of NFC is that it will both simplify and enrich our
daily activities, and Identive is helping to deliver on this promise
by providing the technology components to build an NFC user
infrastructure for the millions of NFC-enabled devices that will
become available over the next few years," said David Holmes,
Identive´s vice president of Mobility & NFC Solutions. "Identive´s
NFC smart tags and labels are highly differentiated in consumer
tangible features such as read range and durability. Our ability to
offer high speed printing on sensitive electronic components, a large
range of antenna designs and a wide variety of tags including the
four standard industry types makes us a logical choice for both
global and region-specific NFC programs."

About Identive Group Identive Group, Inc. is an international
technology company focused on building the world's signature group in
secure identification-based technologies. The businesses within
Identive Group have deep industry expertise and are well-known global
brands in their individual markets, providing leading-edge products
and solutions in the areas of physical and logical access control,
identity management and RFID systems to governments, commercial and
industrial enterprises and consumers. Identive's growth model is
based on a combination of strong technology-driven organic growth
from the businesses within the group and disciplined acquisitive
development. For additional info visit: www.identive-group.com.

Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English