EANS-News: SAF AG / Delhaize America Selects SAF RetailSuite Store to Automate Store Level Replenishment

Leading U.S. supermarket operator partners with SAF U.S.A., Inc., to
help reduce out of stocks and enhance customers’ shopping experience

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Company Information

Subtitle: Leading U.S. supermarket operator partners with SAF U.S.A.,
Inc., to help reduce out of stocks and enhance customers’ shopping
experience

Tägerwilen (euro adhoc) - Irving, Texas (April 13, 2011) - SAF
U.S.A., Inc. today announced that Delhaize America, the primary
subsidiary of Delhaize Group, has selected SAF RetailSuite Store to
support its in-stock conditions and align its inventory with consumer
demand.

Delhaize America, a leading retail group which operates under the
banners Food Lion, Bloom, Bottom Dollar Food, Harveys, Hannaford and
Sweetbay will implement the solution in its 1,500 stores across 16
states.

"As a group, we pride ourselves on offering a locally differentiated
shopping experience to our customers across the nation," said Scott
Harrison, CIO, Delhaize America. "SAF´s RetailSuite will enable us to
further optimize our inventory on a store-by-store basis and help
provide value across our entire supply chain."

SAF RetailSuite Store will automate Delhaize America´s orders using a
demand-chain management approach based on forecasted sales and
current inventory levels. The solution´s forecasts will also take
factors such as seasonal effects, promotions, price changes and
advertising campaigns into account to provide cost-effective,
accurate orders. Further, micro forecasting will allow each item´s
sales history to be used to address changing sales patterns in each
store to meet localized demand.

"We are pleased to be working with Delhaize America and look forward
to providing the group with consistent and precise orders," said Udo
Meyzis, CEO, SAF AG. "Hannaford and Sweetbay have experienced success
with our products for several years. The extension of our solution to
all Delhaize America stores demonstrates how automated store ordering
can advance the supply chain to provide retailers with a strong
competitive advantage."

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For more information, please visit www.saf-usa.com.

About Delhaize America

Delhaize America is a leading supermarket operator in the United
States with more than 1,500 stores in 16 states in the eastern United
States. Delhaize America operates under the banners Food Lion, Bloom,
Bottom Dollar Food, Harveys, Hannaford and Sweetbay, each of which
has a distinct strategy and a well-established brand image. Through
its multiple banners, Delhaize America is able to target the needs
and requirements of specific markets, customize its product and
service offerings and maintain strong brand recognition with its
local customers. Delhaize America employs approximately 109,000
full-time and part-time associates up and down the East coast.

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2010. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Mareike Poit
Marketing and Corporate Communications Specialist
Tel.: +41 (0)71 666 7000
E-Mail: investorrelations@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
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München / free trade