EANS-Adhoc: PUMA AG Rudolf Dassler Sport / PUMA AG to convert into a Societas Europaea (SE)- Jochen Zeitz to become Executive Chairman of PUMA SE Board

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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Company Information

18.10.2010

AD-HOC RELEASE

PUMA AG to convert into a Societas Europaea (SE)
Jochen Zeitz to become Executive Chairman of PUMA SE Board

Herzogenaurach, Germany, 18 October 2010 - The Sportlifestyle brand
PUMA will become a core brand of PPR´s new Sport & Lifestyle
Division. In the framework of the next phase of its corporate
development, PUMA AG intends to adopt a new legal form by
transforming into a European Corporation, PUMA SE. As part of the
transformation, PUMA intends to convert its current two-tier board
structure with a management board and a supervisory board to the
internationally common structure of a one-tier Board.
Additionally, managing directors will be responsible for the
general management of PUMA SE.

The annual general meeting of Puma AG will be asked to vote on the
change of corporate form in April 2011.

Upon the conversion into an SE, Jochen Zeitz will become Executive
Chairman of the PUMA SE Board. In the meantime, while all necessary
preparations will be taken, Mr. Zeitz will remain in his current
role until a new CEO of PUMA has been appointed. Thereupon Jochen
Zeitz will assume the new position as head of PPR´S new Sport &
Lifestyle Division.

Contact:

Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489 -
Mobile +49 170 56 58 228 - ulf.santjer@puma.com

Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81
2984 - Mobile +49 170 56 26 763 kerstin.neuber@puma.com

end of announcement euro adhoc
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ots Originaltext: Puma AG Rudolf Dassler Sport
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Ulf Santjer

Telefon: +49 (0)170 56 58 228

E-Mail: ulf.santjer@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing