Nike Opens Flagship Store in Beijing

Beijing (ots/PRNewswire) -

Nike (NYSE: NKE) today opened a flagship store in the heart of
Beijing, underscoring the company's brand leadership in China, strong
growth momentum in one of Nike's largest markets, and its rapidly
expanding retail presence in more than 300 cities across the country.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070803/AQF053 )

(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )

"It's extremely exciting to open a flagship Nike retail presence
in one of the world's great cities," said Nike brand President
Charlie Denson, who was in Beijing for the store opening. "China is
one of Nike's biggest growth opportunities, and one of the most
dynamic retail markets in the world. Our Beijing flagship store
creates a strong brand statement with a compelling world-class
shopping experience. As we head toward the Olympics, we're extending
our brand leadership, deepening our consumer relationships and
building what we expect soon to be a US$1 billion business and Nike's
second-largest market in the world."

Nike athlete Liu Xiang, the world record-holder in the 110m hurdle
and the first Chinese track-and-field athlete to win a gold medal,
was on hand for the opening of the Nike store, located at Wang Fu
Jing in one of Beijing's premier shopping districts. The
approximately 13,000-square-foot-store features a full assortment of
Nike product and is within walking distance of Nike-sponsored Dong
Dan Park, one of the city's most popular playgrounds with multiple
basketball courts and football pitches. FC Barcelona's two-time FIFA
Player of the Year Ronaldinho, along with teammates Gianluca
Zambrotta and Giovani Dos Santos, also made the Nike store opening
one of their stops during the club's current Asia tour.

The Beijing store is the largest of approximately 3,000 Nike
retail destinations now open in China. Nike is China's leading
athletic brand, representing about a third of the market and
significantly ahead of the nearest competitor. Nike leads the market
in basketball and football (soccer) -- the two most popular sports
among Chinese youth. Nike athletes such as Kobe Bryant and LeBron
James are extremely popular in China, which is the most important
basketball market in the world outside of the United States.

Nike has been doing business in China for more than 25 years,
first sponsoring China's national basketball teams in 1980. For the
Beijing '08 Olympics, Nike is sponsoring 22 of the 28 Chinese
federations. At the 2004 Olympics in Athens, Nike sponsored 12
Chinese athletes who won gold medals.

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NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; NIKE Bauer Hockey Inc., a leading designer
and distributor of hockey equipment; Cole Haan, a leading designer
and marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic footwear
and apparel for the value retail channel.

ots Originaltext: Nike, Inc.
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Media, Alan Marks, +1-503-671-2673, or +1-212-367-4447, or Investor
Relations, Pamela Catlett, +1-503-671-4589, both of Nike. NOTE TO
EDITORS: Video Contact: On The Scene, Erin Kane +1-323-930-5838.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070803/AQF053 ,
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO , AP Archive:
http://photoarchive.ap.org , AP PhotoExpress Network: PRN#4 , PRN
Photo Desk, photodesk@prnewswire.com


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