"One Vision 2007" Competition Launches Today

Paris (ots/PRNewswire) -

- Photographers From Across Europe Invited to Participate in
Contest to Fight Stigma and Discrimination of HIV/AIDS Patients.

Bristol-Myers Squibb announced today - World AIDS Day - the launch
of the fourth edition of the One Vision European photography
competition, an initiative that is literally helping to change the
image of HIV and AIDS across Europe.

"People are living longer with HIV/AIDS and overcoming burdens
thanks to innovative medicines developed in the past two decades,"
says Michael Giordano, M.D., Executive Medical Director, Virology for
Europe, Middle East and Africa for Bristol-Myers Squibb. "However,
while the science is making significant progress, the social aspect
of HIV/AIDS still must improve. This is why Bristol-Myers Squibb is
committed to One Vision and joining the fight against stigma and
discrimination against HIV/AIDS patients."

The theme for this year's One Vision competition is "Through the
eyes of another". Photographs should explore how people living with
HIV and people without HIV view each other. Winning photos will be
shown across Europe as part of an overall program to raise awareness
about how people with HIV and AIDS are bravely living their lives,
despite the disease.

Due to its increasing success, the One Vision competition will
this year extend to all European countries, whereas up to now only
photographers from the EU were entitled to submit their photos.

- The first three editions of the One Vision competition have
drawn an increasing number of quality images depicting the way people
live with HIV and AIDS. In 2005, there were approximately 700 entries
from 18 European countries. In 2006, over 1300 entries were received
from 25 European countries.

And so, it is with a renewed hope in creativity that this year's
panel of judges, chaired by photographer Robert Taylor, will once
again make their selections. "The photographs chosen will best
express the importance of perseverance and of living life to the
fullest," said Robert Taylor. "We want to give everyone a clear
vision of what living with HIV/AIDS can be like today.

One Vision is supported by associations of people living with
HIV-AIDS in each participating country. As in previous years, all
benefits collected through this initiative will be allocated locally
to these associations.

Bristol-Myers Squibb is a global pharmaceutical and related health
care products company whose mission is to extend and enhance human
life.

Prizes

4 European prizes (EUR 5,000 first prize and EUR 2,000 second
prize, professional and amateur categories) and national prizes in
participating countries (EUR 1,000 each) will be awarded by a panel
of judges chaired by Robert Taylor and including prominent
photographers and of representatives of HIV/AIDS associations. A
special European prize of 1,000EUR will be awarded by the medical
community.

Procedure for the competition

Participants should visit the site www.onevision2007.org to fill
in an entry form. They can enter their photos by email or by mail.

Deadline for entries: March 15, 2007.

All information, the winning photos from preceding years, and
the full regulations for the competition can be found on
www.onevision2007.org

For further information on One Vision, please visit -
www.onevision2007.org

Note to Editors:

A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at http://www.epa-photos.com

Press Contact
Bristol-Myers Squibb
Brian Henry
T: +33-1-58-83-69-38
Email : brian.henry@bms.com

ots Originaltext: Bristol-Myers Squibb
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Press Contact: Bristol-Myers Squibb, Brian Henry, T:
+33-1-58-83-69-38, Email: brian.henry@bms.com


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