More Than Half of Top 25 U.S. Web Properties Generate More Traffic from Outside the U.S. Than from Within

London, November 9 (ots/PRNewswire) -

- Lion's Share of Visitors to Top 5 U.S. Web Properties - Yahoo!,
Time Warner, Microsoft, Google and eBay - Come from Outside the U.S.

comScore Networks, a leader in measuring the digital age, today
released the results of a study showing that 14 of the top 25 U.S.
Web properties attract more traffic from people outside the U.S. than
from within. Among them are the Top 5 Web properties in the U.S. --
Yahoo! Sites, Time Warner Network, Microsoft Sites, Google Sites and
eBay.

"As Internet usage outside the U.S. has grown rapidly from a small
base, the U.S. share of the world's online population has fallen from
65 percent to less than 25 percent in the last 10 years," said Bob
Ivins, managing director of comScore Europe. "The fact that more than
three-quarters of the traffic to Google, Yahoo!, and Microsoft is now
coming from outside of the U.S. is indicative of what a truly global
medium the Internet has become."

Page Views and Engagement of Non-U.S. Users

Although international users represent a larger proportion of the
overall traffic to many of the top-ranked U.S. sites, comScore data
show that U.S. users are more engaged with many of these properties,
as indicated by the slightly higher proportion of pages viewed by
U.S. users. Two notable exceptions are (1) Google, whose non-U.S.
users represent 79.8 percent of total traffic to the site but account
for a higher share of page views (89.1 percent), reflecting the
higher number of searches conducted per searcher in International
markets; and (2) Lycos, which has non-U.S. users representing 39.4
percent of its visitors while drawing a disproportionately higher
share of pages from outside the U.S. (73.3 percent).

"The high proportion of visitors and page views from outside the
U.S. represents a solid growth opportunity for U.S.-based
ad-supported properties, which currently derive most of their
revenues from domestic online advertising," Ivins added.

Share of Traffic from Outside of U.S. to Top 25 Online Properties
Among U.S. Unique Visitors, Age 15+(i)
September 2006
Home and Work Locations
Source: comScore World Metrix
Share of
U.S. Worldwide Unique Share of
Unique Unique Visitors Page Views
Visitors, Visitors, from Outside from Outside
Age 15+ Age 15+ the U.S. the U.S.
Property (000) (000) % %
Yahoo! Sites 115,726 480,641 75.9% 67.2%
Time Warner Network 106,883 217,843 50.9% 24.8%
Microsoft Sites 106,270 505,479 79.0% 75.4%
Google Sites 94,582 467,498 79.8% 89.1%
eBay 70,191 237,327 70.4% 69.9%
Fox Interactive Media 64,233 117,789 45.5% 12.8%
Ask Network 48,043 112,768 57.4% 39.6%
Amazon Sites 44,924 133,518 66.4% 59.8%
New York Times Digital 36,453 65,542 44.4% 27.0%
Verizon Communications
Corporation 32,059 37,950 15.5% 4.8%
Wikipedia Sites 31,306 154,848 79.8% 82.4%
Weather Channel, The 29,872 41,014 27.2% 12.5%
Apple Computer, Inc. 27,686 94,909 70.8% 58.3%
Viacom Digital 27,296 65,799 58.5% 55.3%
CNET Networks 25,303 84,259 70.0% 58.6%
AT&T, Inc. 25,279 29,548 14.4% 6.4%
CBS Corporation 24,597 31,557 22.1% 10.2%
United Online, Inc. 23,552 41,785 43.6% 12.5%
Adobe Sites 22,934 95,196 75.9% 74.4%
Monster Worldwide 22,858 60,162 62.0% 62.3%
Wal-Mart 22,774 28,762 20.8% 18.3%
Lycos, Inc. 22,332 36,879 39.4% 73.3%
Expedia Inc. 21,623 50,986 57.6% 44.9%
Bank of America 21,005 24,545 14.4% 4.5%
Target Corporation 20,932 23,117 9.4% 4.0%
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.

Sites with Audiences Concentrated in the U.S.

Some sites do not attract a substantial percentage of
international visitors. Examples include U.S.-based,
telecommunications/ cable companies such as Verizon and AT&T, media
entities including Fox (owners of MySpace), New York Times Digital,
and CBS, and major U.S. retailers, banks and airlines such as Target,
Wal-Mart, Bank of America and United.

About comScore World Metrix

comScore World Metrix is the first service to continuously measure
and report online behaviour on a world-wide basis, providing
visitation metrics and demographic characteristics for Web site
audiences around the world. With active representation of countries
that comprise the vast majority of the global Internet population,
World Metrix provides its clients with worldwide Internet population
estimates and harmonized online performance metrics based on a
consistent methodology across all countries. More than 100 clients
subscribe to comScore's World Metrix service, including 8 of the top
10 interactive advertising agencies.

About comScore Networks

comScore Networks is a global leader in measuring the digital age.
This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behaviour,
including online and offline purchasing. comScore panelists also
participate in survey research that captures and integrates their
attitudes and intentions. Through its proprietary technology,
comScore measures what matters across a broad spectrum of behaviour
and attitudes. comScore consultants apply this deep knowledge of
customers and competitors to help clients design powerful marketing
strategies and tactics that deliver superior ROI. comScore services
are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon,
Best Buy, The Newspaper Association of America, Tribune Interactive,
ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States
Postal Service, Merck and Expedia. For more information, please visit
http://www.comscore.com .

Web site: http://www.comscore.com

ots Originaltext: comScore Networks
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Contact:
Piers Stobbs of comScore Networks, Inc., +44-(0)-207-189-5547,
pstobbs@comscore.com


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