T-Mobile Leverages Gemalto Technology for First Mobile TV Launch in Eastern Europe

Amsterdam, The Netherlands and Prague, Czech Republic
(ots/PRNewswire) -

- Gemalto Ensures Security of T-Mobile Czech Republic's
interactive Multimedia Services

Gemalto (Euronext NL0000400653 GTO), a world leader in digital
security, today announces it has been selected by T-Mobile Czech
Republic to participate in its pilot program for mobile TV. Gemalto
provides the operator with secure personal devices in the form of a
digital rights management card. Operator and user benefits include
mobility, digital rights management, the highest levels of hardware
and software security, user preference settings and future field
upgradeability. During the two-month trial phase, T-Mobile Czech
Republic subscribers will experiment mobile TV and the associated
interactive services. Commercial launch is scheduled for 2007, with
specific rollout date to be defined based on the results of the pilot
operation.

T-Mobile Czech Republic is deploying the interactive "TV in your
pocket" service based on the DVB-H standard as part of its strategy
to meet its customers' needs for the most innovative multimedia
services. In addition to watching TV while on the go, T-Mobile
subscribers will be testing interactive services such as voting
linked to television broadcasts and downloading video clips and
trailers. In the next phase of the pilot program, they will also be
able to subscribe to specific programs and purchase the rights to
view, for example, sporting events or concerts.

The advanced Gemalto solution for mobile TV has been designed to
meet the stringent security requirements linked to rights and keys
management prior to card activation in the handset, by incorporating
a Conditional Access System (CAS) that protects the access to the
encrypted TV content. The end-user's rights are managed by the secure
card, thus allowing T-Mobile to easily upgrade the security level of
the CAS and also offer dynamic management of mobile TV services
tailored to each subscriber's specific needs.

"We selected Gemalto for their sound expertise in securing access
to mobile content," commented Jirí Dvorjancanský, executive
vice-president marketing, T-Mobile Czech Republic. "We want to do
everything to make this pilot program a success, starting with
teaming up with the most reliable partners."

"There has been booming interest in TV on the phone over the past
few months," added Jacques Seneca, president Europe, Gemalto. "We at
Gemalto have been working on it for two years and today, we are very
pleased to support T-Mobile Czech Republic in deploying this
compelling service and bring our expertise in advanced card
technology, which definitely plays a pivotal role in securing
broadcast content. The ability to upgrade the card in the field
allows the operator to significantly reduce subscriber support cost."

Gemalto is involved in a number of nation-wide mobile TV
deployments across the world and has already shipped over 1 million
advanced technology cards in this promising market, which potential
for growth is considerable. A recent report by Informa Telecoms &
Media (June 2006) projects some 210 million mobile TV subscribers by
2011.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is a leader in digital
security with pro forma 2005 annual revenues of EUR1,7 billion
(US$2.2 billion), operations in 120 countries and 11,000 employees
including 1,500 R&D engineers. The company's solutions make personal
digital interactions secure and easy in a world where everything of
value -from money to entertainment to identities- is increasingly
represented as bits and bytes communicated over networks.

Gemalto thrives on creating and deploying secure platforms,
portable and secure forms of software in highly personal objects like
smart cards, SIMs, e-passports, readers and tokens. More than a
billion people worldwide use the company's products and services for
telecommunications, banking, e-government, identity management,
multimedia content, digital rights management, IT security and other
applications. Gemalto was formed in June 2006 by the combination of
Axalto and Gemplus International S.A. For more information please
visit www.gemalto.com.

Contacts Gemalto

Gemalto Fleishman-Hillard
Aline Borne Odile Bibollet
T.: +33-(0)1-55-01-51-05 Tél.: +33-(0)-1-47-42-92-82
M.: +33-(0)6-16-29-87-04
aline.borne@gemalto.com odile.bibollet@fleishmaneurope.com

AMSTERDAM, The Netherlands and PRAGUE, Czech Republic, October 24
/PRNewswire/ --

ots Originaltext: Gemalto
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Gemalto, Aline Borne, T.: +33-(0)1-55-01-51-05, M.:
+33-(0)6-16-29-87-04, aline.borne@gemalto.com, Fleishman-Hillard,
Odile Bibollet, Tél.: +33-(0)-1-47-42-92-82,
odile.bibollet@fleishmaneurope.com


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