EANS-News: Sedo Holding AG / 1st half-year 2010 within expectations/// Pre-tax earnings stable at EUR 2.8 million/// EPS up slightly

Foundation laid for sustainable future growth

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Financial Figures/Balance Sheet

Subtitle: Foundation laid for sustainable future growth

Montabaur (euro adhoc) - Montabaur, August 26, 2010. Sedo Holding AG
can look back on a stable 1st half-year 2010. Business progressed in
line with the company´s expectations.

As expected, consolidated sales of Sedo Holding AG fell from EUR 72.7
million last year to EUR 56.6 million in the first six months of
2010. The main reason for the fall in sales is the changed
contractual relationship with a major Affiliate Marketing customer as
of the fourth quarter of 2009. Adjusted for sales revenues generated
with this one major customer, sales increased by EUR 1.6 million
(+3%). Due to a change in the sales mix, however, there was an
increase in gross margin from 19.3% in the 1st half-year 2009 to
24.5% in the 1st half-year 2010. Earnings before taxes (EBT) remained
stable at EUR 2.8 million. Earnings per share (EPS) improved slightly
from EUR 0.05 in the same prior-year period to EUR 0.06.

Sedo Holding AG succeeding in improving its key market figures of
relevance for future growth in both the Affiliate Marketing
(affilinet) and Domain Marketing (Sedo) segments.

In Affiliate Marketing, there was a slight increase in the number of
participating websites (483,000 compared to 477,000 in the same
period last year), while the number of available affiliate programs
was raised by 21.2% from 1,692 last year to 2,051.

In the Domain Marketing segment, the number of domains available for
trading via Sedo rose by more than 26% to 16.7 million as of June 30,
2010, compared to 13.2 million on the same date last year. Over 7.3
million of these domains (prior year: 6.2 million) are available for
marketing purposes, representing growth of around 18%. The number of
registered members grew by over 22% compared to last year, from 0.9
million to 1.1 million.

The equity capital of Sedo Holding AG increased from EUR 91.3 million
as of December 31, 2009 to EUR 93.7 million on June 30, 2010. The
equity ratio rose from 74.2% to 77.4%.

"The first six months of 2010 are in line with our expectations,"
says Andreas Janssen, CFO of Sedo Holding AG. "In the field of
Affiliate Marketing, we have returned to growth. Due to investments
in our foreign business, however, the segment result for the first
half of 2010 is below the corresponding prior-year figure," continues
Janssen. "Our Domain Marketing business is also on the right track.
The fall in sales was weaker and segment earnings improved," explains
Janssen.

Based on current market conditions and the development of business so
far, the Management Board continues to expect a year-on-year decline
in sales for 2010 with a stable development of pre-tax earnings.

"Online advertising - and especially performance-based advertising
formats - will continue to enjoy significant growth, albeit subject
to macroeconomic fluctuations," says Tim Schumacher, Speaker of the
Management Board of Sedo Holding AG. "Against this backdrop, we will
continue to invest in our domain inventory in the Domain Marketing
segment and cooperate increasingly with trade partners in our domain
trading business. In the Affiliate Marketing segment, we will make
further investments in our platform and significantly strengthen our
sales activities outside Germany," explains Schumacher. "This will
lay the foundation for our medium- and long-term growth. We expect
rising growth in both segments in 2011 - and even significant growth
in Affiliate Marketing," adds Schumacher.

About Sedo Holding AG Sedo Holding AG is a leading European supplier
of online performance-based marketing solutions. With 323 employees
and offices in 5 European nations and the USA, Sedo Holding AG
focuses on its Affiliate Marketing and Domain Marketing segments with
the brands affilinet and Sedo.

end of announcement euro adhoc
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ots Originaltext: Sedo Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Press contact:

Marcus Schaps

Head of Press and Public Relations

Sedo Holding AG

Elgendorfer Straße 57

56410 Montabaur

Germany

Tel: +49 (0) 2602 96-1076

Fax: +49 (0) 2602 96-1013

E-mail: presse-holding@sedo.com

Branche: Online
ISIN: DE0005490155
WKN: 549015
Index: CDAX, Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade