EANS-Adhoc: Sedo Holding AG / 1st half-year 2010 within expectations/// Pre-tax earnings stable at EUR 2.8 million/// EPS up slightly

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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25.08.2010

Montabaur, August 25, 2010. Sedo Holding AG today announced its
consolidated figures for the 1st half-year 2010. Business progressed
in line with the company´s expectations.

As expected, consolidated sales of Sedo Holding AG fell from EUR 72.7
million last year to EUR 56.6 million in the first six months of
2010. The main reason for the fall in sales is the changed
contractual relationship with a major Affiliate Marketing customer as
of the fourth quarter of 2009. Adjusted for sales revenues generated
with this one major customer, sales increased by EUR 1.6 million
(+3%). Due to a change in the sales mix, however, there was an
increase in gross margin from 19.3% in the 1st half-year 2009 to
24.5% in the 1st half-year 2010. Earnings before taxes (EBT) remained
stable at EUR 2.8 million. Earnings per share (EPS) improved slightly
from EUR 0.05 in the same prior-year period to EUR 0.06.

The equity capital of Sedo Holding AG increased from EUR 91.3 million
as of December 31, 2009 to EUR 93.7 million on June 30, 2010. The
equity ratio rose from 74.2% to 77.4%.

Based on current market conditions and the development of business so
far, the Management Board continues to expect a year-on-year decline
in sales for 2010 with a stable development of pre-tax earnings.

The first half-year 2010 report will be published on August 26, 2010.

end of announcement euro adhoc
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ots Originaltext: Sedo Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Marcus Schaps

Head of Press and Public Relations

Sedo Holding AG

Elgendorfer Straße 57

56410 Montabaur

Germany

Tel: +49 (0) 2602 96-1076

Fax: +49 (0) 2602 96-1013

E-mail: presse-holding@sedo.com

Branche: Online
ISIN: DE0005490155
WKN: 549015
Index: CDAX, Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade