Ericsson selected as prime 3G and HSDPA vendor for eMobile in Japan

Düsseldorf (ots) - eMobile, a new entrant to the Japanese 3G
market, has selected Ericsson (NASDAQ:ERICY) as the prime supplier of
its new WCDMA/HSDPA network. The Ericsson-supplied network will
enable eMobile to aggressively enter the market with premium quality
and high-speed mobile broadband services.

The agreement involves WCDMA 1.7GHz radio networks in the most
populated areas of Japan, such as Tokyo, Nagoya and Osaka, and a
complete nationwide core network, including Ericsson's world leading
service-aware packet core and mobile softswitch solution. Fast
roll-out will enable eMobile, a subsidiary company of eAccess, to
launch commercial services in March 2007.

Sachio Semmoto, Founder, Chairman and CEO of eMobile, says: "We
have selected Ericsson as our partner because of its well-regarded
track record in the global market, its experience in Japan and its
state-of-the-art and flexible support system. eMobile can now start
addressing the challenge of drastically innovating the mobile market
in Japan. We hope this partnership will be a big help to our business
development."

Carl-Henric Svanberg, President and CEO of Ericsson, says: "We are
honored to be the prime partner in the creation of a new, leading
operator in Japan, the most advanced and quality-driven market in the
world. We will support eMobile's ambition with both our
state-of-the-art technology and our global experience as the
WCDMA/HSPDA leader."

The WCDMA/HSDPA contract with eMobile underlines Ericsson's
position as the world's leading supplier of 3G mobile systems.
Ericsson's market share for the GSM family, including WCDMA, is 35
percent and the company is the primary supplier to 49 of the 91
commercially launched WCDMA networks made to date.

Broadband is breaking new ground and operators can now offer
advanced mobile broadband services for both private consumers and
enterprises. Ericsson has a clear lead in this field - most HSDPA
networks rolled out today are powered by Ericsson and commercial
services have already been launched by Cingular in the US, 3 in Italy
and Mobilcom in Austria.

eMobile obtained one of the three 3G licenses that the Japanese
government granted in November 2005 to increase the competition on
the market.

Ericsson is shaping the future of Mobile and Broadband Internet
communications through its continuous technology leadership.
Providing innovative solutions in more than 140 countries, Ericsson
is helping to create the most powerful communication companies in the
world.

About eMobile

eMobile was established as a subsidiary company of eAccess, a
leading ADSL operator in Japan, in January 2005. In November eMobile
was granted a mobile license - the first issued in 12 years - and
aims to introduce the latest mobile technologies and innovative
business models to the Japanese mobile market. The main shareholders
are eAccess Ltd., The Goldman Sachs Group Inc. and Tokyo Broadcasting
System Inc.

Read more at http://www.emobile.jp/en/index.html

About eAccess

eAccess has grown to be one of the largest broadband operators
since its establishment in 1999, and has been a leader in
deregulation activities concerning the Japanese telecommunication
industry. eAccess has contributed to the rapid growth in broadband
services in Japan by expanding ADSL service. Utilizing its
established broadband network and partnerships through ADSL and ISP
business, eAccess established eMobile to enter Japanese mobile
market. The company's headquarters are in Tokyo, Japan.

Read more at http://www.eaccess.net/en/index.html

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
Phone: +46 8 719 6992
E-mail: press.relations@ericsson.com


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