Nespresso shares new insights on coffee farm economics to build its AAA Sustainable Quality(TM) Program

Paudex, Switzerland (ots) - Expert Debate on Real Farmer
Income(TM) concept charts course toward a sustainable highest quality
coffee supply

Nestlé Nespresso SA, the worldwide pioneer and market leader in
highest-quality premium portioned coffee, has concluded its Third AAA
Sustainable Quality(TM) Coffee Forum, from 10 to 11 November 2009 in
Boston, which bought together experts, academics, industry leaders,
commercial partners, farmers, NGOs, public and agri-finance
specialists to debate about "Financing the Future and Creating Real
Farmer Income(TM)". Expert debate focused on the Nespresso concept of
Real Farmer Income(TM) to develop a clear roadmap to build and
finance a truly sustainable future for the highest quality coffee
sector.

"Balancing long-term economic, environmental and social
considerations has always been our vision for the Nespresso AAA
Sustainable Quality(TM) Program," said Richard Girardot, CEO of
Nestlé Nespresso SA, to mark the Forum's conclusion. "Real Farmer
Income(TM) has established that sound economics must go hand in hand
with enhanced environmental and social outcomes".

A new study by business school INCAE into coffee farm economics in
Brazil, Guatemala, Colombia and Costa Rica was also reviewed by Forum
participants. Real Farmer Income(TM) identifies quality and yield as
the twin keys to long term economic value creation for partner farms
and farmers. Within the AAA Sustainable Quality(TM) Program, Real
Farmer Income(TM) provides the economic insights to fuse
sustainability, and its environmental, premium price and social
improvements, into a single, unique, long term quality and
sustainability program.

Launched in collaboration with the Rainforest Alliance in 2003,
the Nespresso AAA Sustainable Quality(TM) Program aims to safeguard
the long- term supply of highest quality coffee, while improving the
quality of life of farmers and their communities. In June 2009,
Nespresso committed to a target to source 80% of its coffee through
the AAA Program, from Rainforest Alliance Certified(TM) farms, by
2013 as a part of Ecolaboration(TM) the Nespresso platform for
sustainable innovation

Future updates on Ecolaboration(TM) - including further Forum
information - at http://www.nespresso.com/ecolaboration/mediacenter/
.

Originaltext: Nestlé Nespresso SA
digital press kits: http://www.presseportal.de/pm/76002
press kits via RSS: http://www.presseportal.de/rss/pm_76002.rss2

CONTACT INFO:
H.-Joachim Richter
Director, Corporate Communications
Nestlé Nespresso SA
Tel.: +41/21/796'96'20
E-Mail: hans-joachim.richter@nespresso.com