Price announced of the new REVA NXR - An electric car that can be ordered today

Bangalore, Indien (ots) - 63rd Frankfurt International Motor Show
(Internationale Automobil-Ausstellung). Today sees the world launch
of the REVA NXR (NeXt Reva), a new lithium-ion powered electric car
from REVA Electric Car Company (REVA), which is scheduled to go into
production early 2010. Also being unveiled for the first time is
REVA's showcar, the REVA NXG (NeXt Generation), which is the
company's 2011 model. REVA NXR is an M1 category three-door,
four-seater hatchback family car that is suitable for urban driving.
Top speed is 104 kph (65 mph) with a range of 160 kms (100 miles) per
charge. If using the 90 minute fast charge (normal charging is eight
hours), the REVA NXR offers an effective range of 320km a day. A fast
charge for 15 minutes will provide a 40 km (25 mile) range.

The REVA NXR has keyless entry and operation, dual charge ports,
intelligent digital display and a range of telematics. These include
SMS alerts and commands such as distance-to-empty and time-to-full
charge, remote cabin heat/cool, a monthly eco-drive check by email,
service and insurance alerts, remote diagnostics and healing and
REVive remote emergency charge. REVive is exclusive to REVA and acts
like an invisible reserve fuel tank and addresses 'range anxiety'. If
a customer runs out of charge, they can telephone or SMS REVA's
customer support centre. The advanced telematics feature will assess
the car's batteries remotely and activate a reserve amount of energy
while protecting the battery life. Within minutes, a few extra
kilometres of range are made available via the telematics and the
driver can continue home or to a place where the NXR can be charged.

Prices of the NXR will vary across Europe depending on taxes and
subsidies. Customers will be offered the option of purchasing the car
and batteries separately, or at an all-inclusive price. If bought
separately, the benefit will be a lower purchase price, with the
batteries paid for on a monthly basis - just like petrol - as part of
a monthly mobility fee, which could also include electricity,
telematics and other services. Average prices in Europe, excluding
batteries, will be around 14,995 euros for the lithium-ion NXR
Intercity version. The REVA NXR City, with lead acid batteries that
has an 80 km (50 mile) range and a speed of 80 kph (50 mph) is also
available from 9,995 euros and a small monthly mobility fee.

Chetan Maini, deputy chairman and chief technology officer of REVA
said today; "The NXR is a stylish city car packed full of
user-friendly technology. You can order one from today and production
will start early next year, so you can be one of the first to own the
latest generation of electric cars."

Styled by Dilip Chhabria, the REVA NXG is a M1 category, two-door,
two-seater car with a targa top. The REVA NXG has a range of 200km
(125 miles) per charge and a top speed of 130 kph (80 miles per
hour). It features the same telematics as the REVA NXR, including
REVive and, using the fast charge, it has an effective range of 400
kms (250 miles) a day. This showcar, the REVA NXG, is REVA's 2011
model and its first showing is at the Frankfurt Motor Show (IAA).
Pricing in Europe excluding batteries is from 23,000 euros plus a
monthly mobility fee.

REVA is committed to mitigating climate change with the creation
of ultra low carbon cars - it has only ever made EVs. Every REVA NXR
and REVA NXG will be Born Green, meaning they will have one of the
lowest dust-to-dirt carbon footprints of any car in mass production.
The REVA NXR has been designed to use approximately 80% fewer parts
than a conventional or hybrid car and will be assembled in REVA's new
ultra low-carbon assembly plant in Bangalore powered by solar energy
and using natural light and ventilation and rainwater harvesting.
Preparations have begun to create a 'second life' for the lithium
batteries to optimise energy efficiency and reduce the cost to
consumers via the creation of guaranteed residual values. From 2010
REVA will publish the carbon emissions for the assembly and lifetime
operation of both these new cars and by this environmental
disclosure, customers can make an informed buying decision.

REVA's new website, www.revaglobal.com, launches the same time as
the new cars and customers can register their interest in either
vehicle on the online priority list from today by paying a refundable
500 euro fee.

REVA - Hall 8, Stand D38 63rd Frankfurt International Motor Show
(Internationale Automobil-Ausstellung), 15 -27 September 2009. Open
to the public 19th to 27th September.

Notes to editors:

1. REVA is the brand of the Reva Electric Car Company, a
Bangalore-based company formed as a joint venture between Maini Group
of India and AEV LLC of California and backed by US investors Global
Environment Fund and Draper Fisher Jurvetson. Today, REVA is selling,
or being test marketed, in 24 countries worldwide and has the largest
deployed fleet of electric cars on the market with over 3,000 EVs on
the road and more than 70 million kilometres of user experience.

2. REVA's business model includes: electric vehicle design,
development and manufacture, electric vehicle technology licensing
and electric vehicle manufacturing franchising. REVA develops all key
technologies including energy management, fast-charge and telematics
systems in-house.

3. European distribution is in the following countries: Norway, UK,
Spain, France, Germany, Austria, Belgium, Ireland, Hungary, Portugal,
Cyprus and Greece with other distributors being appointed over the
next few months.

4. The company is building a new ultra low carbon vehicle assembly
plant in Bangalore, with a capacity of 30,000 units per annum, to
accommodate increased production and is planning to introduce even
more measures to ensue that it has the cleanest and greenest
production.

5. 'Dust-to-dirt' is a term used for the complete lifecycle of a car
from the carbon emissions generated in the parts manufacture,
assembly, operation and disposal / recycling of a REVA electric car.
This is a commitment and the beginning of the process that will take
time to determine, starting with the assembly and operation and then
extending down the supply chain to tier 1 suppliers and up to second
life / end of life.

6. For fleets and institutions wishing to place early confirmed
orders with a view to obtaining subsidies, REVA will provide an
all-in price including car and batteries on a cash or lease basis.

7. REVA electric cars have no tailpipe emissions. The amount of C02
per km varies depending on a country's electricity generation method.
When charged with renewable energy, REVA vehicles are zero emissions.

8. REVive addresses 'range anxiety'. The amount of reserve energy in
a battery depends on several parameters including the temperature,
usage (that day and historically) and the age of the batteries. The
REVA support centre assesses information from the car via telematics
(information and communication technology) to calculate the amount of
reserve energy available for that particular car. Then, within a few
minutes the digital display will indicate 'Revive' and the 'distance
to empty' gauge will display the additional amount of range available
and the driver can continue their journey.

Originaltext: Reva Electric Car Company
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Pressekontakt:
For further information please contact Rossana Tich at
reva-pr@reva-ev.com Rossana Tich PR +44 (0)20 8985 8935,
For images please visit the press site at www.revaglobal.com